rodonnell

Agencies are facing a growing number of challenges differentiating themselves from their competitors given the number of search marketing agencies in the market today. Ken Clark suggests agencies begin employing the Net Promoter Score (NPS) as a way read more »
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"I often tell prospective search engine marketers that to be good at SEM you need to be good at three college courses: statistics, psychology, and creative writing. Creating good ad text is probably the one SEM skill that combines all three of these read more »
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"Google Operating System reports that Google Maps is testing out walking directions in some locations. I was personally not able to replicate the walking directions, but Ionut has a screen capture as proof." read more »
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This is great look at the brands we use in a day. DearJaneSample recorded all the brands she used throughout one day and presented it as a slick visual. read more »
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"So you have landed the interview you wanted, and now you want to prepare yourself so you can walk in confidently and prove why you are the right search marketing professional for the job. Currently the search marketing industry is very candidate d read more »
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Now that Microsoft has removed its bid for Yahoo, Google has more room to do business with its number 1 competitor. If Google and Yahoo are able to strike a long term with their ad networks it will prevent Microsoft from making another run at Yahoo read more »
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5 easy ways to improve your search marketing resume. read more »
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