seanmag

This is a great case study of knowing your audience and targeting them on their terms - not yours.

Pam O’Neal, VP Marketing, BreakingPoint, didn’t want to adopt a typical demand generation strategy...her startup company had a limited budget, and read more »
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This is a great case study of knowing your audience and targeting them on their terms - not yours.

Pam O’Neal, VP Marketing, BreakingPoint, didn’t want to adopt a typical demand generation strategy...her startup company had a limited budget, and read more »
1 Comment     
This post is the crème de le crème of Viral Video Marketing and a classic study on how to drive massive amounts of targeted traffic to your website through viral videos. How good is it? Let’s just say it was recently featured in Marketing Sherpa’s read more »
3 Comments     
Happy 4th Birthday to SEO-Scoop and a huge thank you to the venerable and charitable Donna Fontenot for her tremendous and insightful contributions to the Search Marketing community! Truly one of the Queens of Search Engine Optimization. read more »
10 Comments     
Is this company just a BLIP on the radar screen, or are they here to stay?

Richard Baxter introduces BLIP - a pretty cool, Twitter like, music listening and sharing site. (Oh, and don't tell anyone, but they link follow...musicians?) ;) read more »
4 Comments     
Stephen T, in-house SEO at LocateTV does an outstanding job visually walking us through the process of implementing enhanced listing parameters in Yahoo SearchMonkey, with SERP results that include photos, links, etc.

Applying these tactics cou read more »
1 Comment     
Brent Payne, SEO Manager of Chicago Tribune does a nifty job of deciphering the responses Matt Cutts gives during an interview with Eric Enge. Does Brent "nail it"? Only one man knows for sure... read more »
1 Comment     
Montreal's Gab Goldenberg has really begun carving out a name for himself. He has a strong blog @ SEOROI.com and reads and experiments relentlessly. At 21 - he's one to keep your eyes on. Quite impressive, no nonsense article. Full of gems.
(P. read more »
6 Comments     
Microsoft officially withdraws Yahoo bid read more »
2 Comments     
Generally speaking, I'm a naturally positive person, but I do have my moments. This is one of them. I'm beside myself with Sphinn's search feature. I don't know if it's a hardware, software or connection problem. I suspect it's a little bit of e read more »
6 Comments     
It didn't take a genius to figure out that two Stanford University students couldn't possibly have created Google without the assistance of this Internet Visionary.

Just a little bit of savvy detective work uncovered the shocking truth. read more »
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Internet giant Yahoo's board has decided to reject Microsoft's $44.6-billion takeover bid, an informed source told AFP Saturday. read more »
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The SEO industry has its fair share of detractors claiming a majority of SEO’s are everything from “snakeoil salesmen” to downright “slimy”. The best way to overcome this perception, use it to your advantage and position yourself as a reputable pro read more »
20 Comments     
You don't want to miss this inaugural "Scratchpad" post from the prolific Gab Goldenberg over at SEOROI. There's a lot of meat on this bone! In this first issue, Gab covers:
1. New uses for Google’s Keyword Tool External,
2. Mined ideas fro read more »
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There's more to RipOff Report than meets the eye and Sarah Bird, Esquire, the in-house counsel over at SEOmoz does an outstanding job detailing how RipOff Report "violates Google’s Terms of Service, and yet manages to stay on top of the Google searc read more »
16 Comments     
"...if an individual is logged into the Stumbleupon website (not simply the toolbar), you can hijack their account to perform multiple tasks,..."

I'm not looking to hijack your Stumble account, nor is the writer of this article. However in uncov read more »
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Paul Robb from crediblecopy.org, ups the ante by generously giving away a one year SEOmoz Premium Membership! Submit the article that gets the most votes and it's yours! read more »
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Could this guy possibly think that by enlisting 7 or 8 of his lackeys, it's going to go unnoticed by a saavy community of marketers? Note to Mr. Schefren - stick to the cheeseball landing pages buddy. Your gimmicks won't fly here. read more »
15 Comments     
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