tappingcreativity

Wow. Now that's a turn of events. Wonder how long before they go after Yahoo again? read more »
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The latest piece of Yahoo software to be revealed is Yahoo BrowserPlus, which may be the company’s answer to Google’s Gears project. read more »
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Yahoo is looking to turn over Web search advertising to Google following a successful test using Google's service to deliver ads alongside its Web search results, the Wall Street Journal reported on Wednesday, citing unnamed sources. read more »
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Guest post by Eric Enge over on SEOmoz that covers using Google Ajax APIs as a way to bring dynamic content to a page through feed and search scripts. read more »
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Yahoo announced that it is acquiring Tensa Kit, which produces the IndexTools analytics service. It should be a free service. read more »
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Well written article on the growing importance of local search and few helpful "do"s and "don't"s. read more »
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Well, it's official. Google has acquired DoubleClick, a digital marketing company, for $3.1 billion. In the process of this acquisition, Google has also become the proud owner of its very own SEO/SEM company. read more »
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If you find yourself in a predicament with your PPC campaign where you are limited by either cost, conversion rates, or traffic, it's probably time to find balance, the Natural way. read more »
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Great post from Aaron Wall that mentions Nick Carr's "The Big Switch" and then gets into groupthink and sensationalism online...and the potential pitfalls when abused. read more »
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Really good article from Mike Grehan the discusses the evolution of social behavior on the web and how it forces the evolution of search. read more »
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Free eBook about viral marketing from David Meerman Scott, author of The New Rules of Marketing and PR...because viral is good. read more »
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Google, Yahoo, and MSN have an obligation to serve their shareholders, and raising keyword prices to increase the revenue brought in by paid search sounds like an easy way to do this, but would it really increase revenue in the long run? read more »
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Mahalo, a search engine that focuses on user link submissions and an editorial process to theoretically produce better search results than algorithm-only engines like Google, is launching social networking features today at the LeWeb3 conference in read more »
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A look at how two inspiring musicians' influence stretch beyond music into other areas...like SEO. read more »
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Rohit makes a good point about why, sometimes, it might be better to avoid the first rule of social media marketing - (i.e., let people say what they're gonna say) - especially on YouTube. read more »
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The latest news on the PageRank "front" is that Matt Cutts is making it a "mission" to do away with the PageRank score on the Google toolbar.

I cry "foul" plus "no fair" plus, had I been drinking, maybe a couple obscenities. read more »
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The quick and dirty on how to optimize PDF content. read more »
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After a year of discussions, ACAP was released today as a sort of robots.txt 2.0 system for telling search engines what they can or can't include in their listings. read more »
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Yahoo and Adobe have reached a deal that will allow publishers the ability to monetize their PDF content with contextually relevant advertising, but at what cost? read more »
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This article highlights LSI and how you can get the other terms Google associates with search queries. Handy stuff for sure. read more »
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Discusses using Google Webmaster Tools to learn about things like which pages on your site are getting inbound links, which ones are the top searches (and compare it to most clicked on your site), and how people are searching from mobile. read more »
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It's easy to reach “paralysis by analysis” if you try to analyze every possible competitor that you have. This article focuses on 6 biggies and tosses in some free tools as well. read more »
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One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful. read more »
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This week Facebook announced a new advertising platform, Facebook Ads, designed to promote advertiser interaction within the Facebook community. read more »
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It's easy to assume that RSS feeds roam only in the land of the blogs. It helps you compete in that blog vertical and opens up Technorati as well. Still, RSS offers benefits beyond the blog. read more »
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