todd

The time has come for every marketing professional to understand the basics of search engine optimization (SEO). You just can't trust SEO to the webmaster anymore. SEO is one of the core responsibilities of marketing, and there are a number of rea read more »
Discuss     
Dear Blog Commenters,

There's good links. And there's great links. Then, there are links that just don't do anything for your search engine optimization.

Guess what kind of links don't help you rank higher for your keywords even when the ancho read more »
Discuss     
1. Send 17 Million Pieces of Direct Mail.
2. Place 50 Million Cold Calls.
3. Create a mascot and make it world famous.
4. Buy 1 Billion Pop-up Ads. read more »
Discuss     
Really Facebook?! Worst. Fit. Ever. My parents are her parents and I am pretty sure they don't have nice buns. Serving me an ad for pick up lines while viewing my little sister's profile is a complete waste of advertisers money. Facebook was apparen read more »
Discuss     
It's just my luck. I plan to go on vacation for a couple of days and major breaking news happens. If you have not already heard, Alexa.com (a free service that tracks traffic rankings for millions of websites) announced a major update to their ranki read more »
Discuss     
While it is probably too late now to be much more than a blip at one of the established sites like digg, Mixx offers a unique opportunity: You can still become a power user at Mixx, it's not too late. read more »
1 Comment     
Are you looking to improve the search rankings for your website? Want to get more traffic from Google? Then, you really need to look into getting some magical SEO pixie dust. read more »
Discuss     
Over the past couple of years, I've been telling many small business marketing people (basically anyone that would listen) that SEO (Search Engine Optimization) has one big advantage over PPC (Pay-Per-Click). SEO is strategically better because if read more »
Discuss     
For some reason, I have a fascination with the classic "light bulb joke". Since I'm in the internet marketing business these days, thought I'd take a shot at light bulb jokes for internet marketers.

1. How many SEO consultants does it take to cha read more »
1 Comment     
Just like Las Vegas, many piece of Internet data are based on popularity. More people visiting your website is better, more people linking to your website is better, more people bookmarking your website is better. And the Patriots dominate all of th read more »
Discuss     
It's late at night and I'm finishing a presentation for tomorrow, and my email tells me I just got 7 new emails. Four of them are leads from our website (cool!), one is from Brian, one from Dharmesh (we work late at HubSpot [grin]) and one from som read more »
9 Comments     
If you think you should be using Black Hat SEO or you are missing out, I have only three words of advice: DON'T DO IT!

For those that are feeling unsatisfied with the brevity of this advice, and need more words, let me expand a bit more: BLACKHAT read more »
Discuss     
I don't generally like to pick on Google, or anyone else in particular for that matter, but since the search giant is hitting on all cylinders, I think they can probably take a little nudge or two. I'm going to keep this short, sweet and to the poin read more »
2 Comments     
We've rolled out some changes to our index with fresh web data and updates to our crawling, indexing and ranking algorithms over the last few days. We expect the update will be completed very soon. Throughout this process you may see some changes in read more »
Discuss     
Step 1: Learn from Google PageRank and introduce ProfessionalRank™

Step 2: Learn More from Google, Distribute ProfessionalRank Across Connections

Step 3: Learn Yet More from Google, Provide Professional Search read more »
1 Comment     
Way back in November of last year, I suggested a linkbait idea to the wide community on a comparison of the major analytics vendors. Despite an incredible amount of work and effort required to put it together, Eric Enge of Stone Temple Consulting pr read more »
Discuss     
A BUSINESS strategy of The New York Times to get its articles to pop up first in Internet searches is creating a perplexing problem: long-buried information about people that is wrong, outdated or incomplete is getting unwelcome new life.

People read more »
11 Comments     
SEO (Search Engine Optimization) is all the rage. But, successful internet marketing is not just about SEO. In this article, I'd like to introduce the concept of TAO -- Target Audience Optimization. read more »
1 Comment     
Every single person working in the media today who experienced the dot-com bubble in 1999 to 2000 believes that we are going through the exact same process and can expect the exact same results—a bust. It's déjà vu all over again.... I can assure yo read more »
3 Comments     
While doing a website evaluation for a client who hosts his website on Microsoft IIS, Ogletree noticed that Google was indexing a bunch of URLs that did not seem legitimate. These URLs were in the form of adding parenthesis between two slashes, like read more »
Discuss     
It looks like our ten questions post was a hit. To follow up, our own, intrepid point man, Scott Willoughby, will be crafting an advanced test/quiz on many different SEO topics - some fun, some serious - and should have it launched in the next 3-4 w read more »
Discuss     
A method to find if a page is in Google’s New Secret Supplemental Results. read more »
Discuss     
Some debate on XML sitemap's. read more »
10 Comments     
have written a number of articles about the importance of being found in Google, especially for B2B marketing. Though Google AdWords is a great way for businesses to start getting immediate results for search engine marketing -- in the longer term, read more »
1 Comment     
Nice post on some techniques to cut down on duplicate content for wordpress users. read more »
3 Comments     
Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008