vangogh

The more you structure your data, the easier you are to disintermediate. BUT, the less search referred traffic you get in this search-engine-controlled marketplace, the less likely you are to survive. Sensing the icy cold sting of the double-edged s read more »
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Brian Carter is one of those people who grows on you until one evening you sit typing the intro to an interview and you realize you can't even pinpoint the moment you got to know him; he's just always been there. read more »
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Strategic link building means having an understanding of audience, tactics and measurement as well as how links can be achieved anciallary to other marketing activities. Many of the most successful sites (at link acquisition) don’t ask for links at read more »
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About 2 weeks ago Danny Sullivan highlighted that Google follows Javascript links, and that sculpting PageRank using rel=nofollow no longer works. Matt Cutts shared that second bit to the shock and awe of the SEO industry at the recent SMX conferenc read more »
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We all know by this time about the benefits of converting your parameterized URLs to human- and crawler-friendly URLs, but the stock tools of the trade don't necessarily scale all that well when you have a large number of categories, product pages, read more »
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The SEO community is buzzing about how Matt Cutts sat up and openly stated that "Google profiles SEOs like common criminals." Even though what Matt actually said was rather mild and nothing we haven't heard before, there's a couple good lessons here read more »
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The structure of a Web site’s URLs can have a dramatic impact on crawlability, SEO, and user-friendliness. This article shares a list of best practices for choosing URLs and explain why they matter. read more »
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PageRank sculpting has been a bizarre practice of the SEO industry. It was about selectively hurting your website in order to push other parts of it. Should you engage in sculpting PR on your site? read more »
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To people in the search industry, Mike Grehan needs no introduction. To those outside of it: Mike Grehan consistently comes up with ideas about search which, in hindsight, often proof to be right. He’s able to articulate those ideas in a simple way read more »
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Are you using these 5 non-Google SEO strategies: Shopping search engines, Yahoo Answers, Review sites, Local sites and local search, Niche communities. read more »
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Ongoing project aimed at beginners.

The aim of seo is to maximise targeted types of valuable traffic to a website from search engines by improving the visibility of said website in Google organic or unpaid SERPS. read more »
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So much for the idea that brands sort out the cesspool. AOL is taking advantage of it's brand to create a site full of automated stolen content. read more »
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Is Digg's new business model selling links to companies like FreeCreditReport.com? read more »
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Show your prospects a clear path by removing everything in the way and they’ll follow. To sum up in a sentence: Teach people how to fish and they’ll buy the fishing rod from you. read more »
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Longer Snippet? How much is too much?

Will Google answering search questions with your content and monetizing it for themselves? read more »
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Tips for increasing the visibility of your LinkedIn profile and building relationships with your network. read more »
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Due to a recent report from Forrester research, there appears to be a gray area emerging between linkbait ideas which generate true editorial buzz and links, a white-hat marketing/PR tactic, and “sponsored conversations,” also a potential white-hat read more »
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It sure seems contradictory for Google, a company based on the collection and storage of others’ web page content, to forbid others from doing the same. It is also quite egregious for Google to expect to operate secretly, with no accountability (suc read more »
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A particularly powerful social media marketing strategy that consistently extracts attention with ease and reaches out to every new and future member of a social community automatically with minimal effort. read more »
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Good overview of different duplicate content situations. Talks about the potential problems and what solutions have been tried in the past as well as what solutions should be tried now. read more »
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Ranking on someone’s silly social media list may be nice, but it’s a lot nicer to nail down a defensible position in a profitable niche. read more »
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Yeah everyone knows the economy sucks. That’s not what this is about. What it’s about is it’s affect on the consumer mindset. A lot of people are broke, and those not broke are not spending. Except on hope.

Sure enough, hope is what’s converting. read more »
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If you’re dealing with a large complex website, rewriting your URLs from dynamic to static and placing all the necessary 301 redirects in place is - as programmers would say, nontrivial. The devil is in the details.

Here are some of those details read more »
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An article in a major publication last week disparaged SEO, calling it "snake oil" once again. How did the columnist decide SEO doesn't work, and that its practitioners are a bunch of snake oil salesmen? read more »
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List of 100 possibilities and things happening out there on the Internet that might be of interest to you.

Some interesting ideas from Chris Brogan. read more »
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