vangogh

The ability to write well is very useful for our personal and professional lives. The written word has become an essential means of social communication: mastery of it helps you to enthrall and persuade an audience that would look upon you favorabl read more »
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Nice rant from Donna about the escalating costs of SEO conferences read more »
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Is Plurk really a player in the big game with the likes of MySpace, Facebook and Twitter? Who are these Plurkers and should you bother with yet another social profile? read more »
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Today AdSense announced that they are drawing their ‘Referrals’ program to a close and are relaunching a new Google affiliate network. read more »
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In the future, ads themselves are engineered to obtain information on its audience, with the mined data immediately fueling message customization. Consumer data is a valuable commodity that will influence businesses and their initiatives even more t read more »
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By using this method, if someone has a reply plurk set up, I won’t have to wait until I know that they’re on to make a post I want them to see, and then hope it goes by when they’re actually looking at the screen. read more »
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Humans need choice, and if we can filter and order our results, more choice is generally better. But, as we start to consider our choices, there are finite numbers that we can cognitively consider at a time. One is too few, and dozens are too many. read more »
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Many bloggers would see a post like linking to them and feel happy about it - but leave it at that. But what I decided to do was to promote it heavily via my own social media networks. I immediately dugg it (it had already had a few diggs), voted fo read more »
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You've likely heard about the new features at Google Trends, but what do these new features mean for privacy?

Those who wondered why using Google Analytics is a bad idea just got a taste of why it is a bad idea! read more »
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One problem that I regularly saw in the days that I took on regular blog consulting work was bloggers who spent hours and hours slaving over the writing of quality posts only to take 5 seconds to slap a very ordinary title on them. read more »
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Ever wonder how Darren Rowse gets so much done in a week. I know I do.

The technique that Darren's been using more and more is what's called ‘batching’ or ‘batch processing‘. read more »
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You can't control where the conversation happens. This why I say that social media conversations are leaky. They want to move to where the people are. You should do everything you can to encourage this flow, not attempt to control it. read more »
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An interesting look at how interactive the web is and what it means for marketers. From the post:

"It is my contention that web interactivity is continuing to grow for most every function except marketing. It is my further contention that marketi read more »
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More Q&A from Stoney deGeyter from the recent webinar on the topic of Website Architecture.

Example question: How can we ensure that our SEO rankings remain high as we move through a full-site redesign from a static HTML site to a CMS framework? read more »
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Sometimes, Google just gets my goat and annoys the heck out of me. Here’s the latest things Google has done that has gotten me bent out of shape. read more »
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Lately I've been seeing a lot of sites where the designers were a bit lazy on the coding of the visual elements. Instead of naming a new style, the developers just style an Hx tag and then plaster it throughout the site. read more »
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Billionaire investor Carl Icahn is considering launching a proxy fight at Yahoo, according to people who have spoken with Icahn.

Looks like the battle over who controls Yahoo's board may be starting. read more »
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Conventional wisdom among experienced SEOs is that there is no such thing as a duplicate content penalty. In general principle, this notion is true, but there are exceptions to this rule. In other words, duplicate content penalties do exist for cert read more »
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Most social media websites give you an individual profile page alongside the option of befriending other site users. The adding of someone as a ‘friend’ on a social media website is not just an empty gesture. read more »
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Traditionally, StumbleUpon campaigns and traffic do not have great conversion rates for pages where you have to subscribe to download a paper or a report.

However, with one tweak, we were able to increase conversion rate 405% read more »
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A comment left on a popular blog may be viewed by a few hundred people in one day. Multiply that by the lifespan of the blog and you’ll see that a simple comment may say a lot about you. Every blog comment is usually permanent. It’s not just a hyper read more »
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Are there really opportunities for small business to succeed using social media?

Absolutely, if one factors the strengths and weaknesses of the media with the strengths, weaknesses, and goals of the company. read more »
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Keywords that appear as related searches have already toggled a filter and been promoted to that position as a result of search volume. Just because those keywords may not show up on traditional keyword research tools, does not mean they are not wor read more »
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There are plenty of business models that should engage the service and it definitely plugs into the broader Internet audience strategies of most businesses. But it’s like Instant Messaging and nobody “got into the IM game” to make money directly. read more »
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There are thousands of tools out there that will simplify your life one way or another. This is a list of tools I find myself using on weekly basis. Some of these tools are technical in nature, others are very easy to use. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008