DaveDavis

One of the often overlooked benefits of PPC marketing is the conversion data from the different sources the networks use to expand into different marketing channels. read more »
4 Comments     
A few days ago, I wrote about the power of the word “New” to get our attention - if there’s a more potent attractor out there, it’s almost certainly “FREE!” For years, advertising gurus have listed “free” on every compilation of powerful headline wo read more »
2 Comments     
Great article by Li:

As much as social media is about starting conversations, its equally as much about building relationships. Once you start getting involved with social media, it becomes very apparent that it takes time and resources to build read more »
1 Comment     
Despite reading tons of blogs each day it’s actually quite rare that I bookmark posts in FireFox. But by being selective, I’ve managed to build up a nice collection of quality articles and blog posts over the last three or four years about pretty mu read more »
3 Comments     
The time has come to announced the winners for the 2008 SEO Superlatives. But before the announcement, I’d like to thank everybody who contributed. The SEO Superlatives Committee was awesome. All you crazy guys and gals who where socializing this, k read more »
11 Comments     
For those of you who are not advertising on facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters. read more »
2 Comments     
Fantastic (as usual) roundup of all the best SEO and SEM blog posts for the month of May by Steven Bradley of VanSEO fame.

Makes for a great Sunday morning read. read more »
Discuss     
Before I break down Yahoo!’s post, let me first share a dirty little secret. Today is the first time I’ve ever read about the Smart Start guide. How in the world did I miss this thing? It was released in January! While I don’t agree with everything read more »
Discuss     
With the recent changes in the way Google and Yahoo are ranking country specific TLDs, Adam has put together a fantastic post listing all the official or best domain registrars for each ccTLD. read more »
12 Comments     
As with any business, customer retention is far more valuable than customer acquisition. Companies that succeed in the long run are the ones that invest heavily in keeping their customers satisfied, rather than only spending money to acquire new one read more »
2 Comments     
It seems like Google are applying their penalties all over the place. Instead of manually punishing sites, they came up with all these red flags that can send your site into the depths of -60 / -300 / -950 penalty/filter. The penalties are site spec read more »
3 Comments     
If you have ever had a few glasses of Cabernet Sauvignon or a couple bottles of beer while working over the weekend at home, it could be pretty easy to get a little side tracked, especially if you have many diverse clients with similar keyword segme read more »
Discuss     
Want to figure out what keywords a competitor is optimizing for? Want to avoid getting your keyword research ripped off? Gab shows how. read more »
8 Comments     
Short article on using PPC typo campaigns to optimize for organic rankings with lower competition. read more »
2 Comments     
Awesome new firefox extension by Aaron wall at SEObook for checking organic rankings across search engines. read more »
13 Comments     
The key is to start using SEO strategies before they become popular. The only way to do this is to either take a very lucky guess at what signals Google might use in the future (such as bookmarks) OR to try as many aggressive organic marketing strat read more »
2 Comments     
Another great article by Patrick. From the site: The problem with switching to another method of search is that it won’t stop SEO. SEO is about optimising a site so that it gets higher rankings in a search engine - it doesn’t matter whether the sear read more »
1 Comment     
This was started last month and may be the one thing people have been overlooking when examining what impacts their QS numbers.

The big question is does Google set a table or range or is this fastest to slowest for ranking impact? read more »
2 Comments     
There are two totally separate aspects to a linkbuilding campaign and a lot of people choose the wrong methods and lose out on rankings as a result... read more »
4 Comments     
As of April 1, Google will be making significant changes to their enforcement of display URL policies. The “Policy Team” has taken a stricter stance on the relationship between display URLs and destination URLs — and they will be allowing few except read more »
11 Comments     
Browse through courses from MIT and other reputable schools across six categories - Marketing and Sales, Management, Legal, Finance and Technology/Product. read more »
6 Comments     
There are a few questions I repeatedly get from webmasters and online entrepreneurs. One of those common questions is how many press releases a company should send (weekly, monthly, more?). I always give the same answer: Send a press release wheneve read more »
1 Comment     
(Don't know why this is not a blog post) With the rising cost of most traditional forms of marketing, who wouldn't prefer their customers to do their marketing? Unfortunately, very few customers ever become true fans. After all, many businesses focu read more »
Discuss     
When your tired of playing childish games like leap-frog and tidily-winks in the SERPs (search engine result pages) with your competitors and your ready to change the subject from recess to biology and literally dissect your competition. You’ll need read more »
7 Comments     
With Local SEO becoming more and more prominent, it’s imperative that we track SERP rankings not only on Google (dot) Com but also on regional Google search engines. Obtaining reporting on natural search results across different geographies can be t read more »
9 Comments     
Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008