EricLander

Avatar Went Hot: June 25, 2008 - 1:41 pm
Posted By: EricLander 11 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Blogging
John Carcutt wins the Search Engine Journal blogging contest, and donates $10,00 in prizes... "One of my best friends growing up recently moved to a remote area of Mexico to build and operate an orphanage. I plan on donating a majority of the prizes read more »
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Avatar Went Hot: June 20, 2008 - 10:45 am
Posted By: EricLander 16 days ago
Topic Type: News Story (Jump to http://www.wolf-howl.com)
Category: Google SEO
A great article here from Michael Gray (GrayWolf) on the borderline hypocrisy that Google practices when dealing with paid linking and search. Worth a read as it contains some solid examples as well. read more »
14 Comments     
Avatar Went Hot: June 18, 2008 - 5:07 pm
Posted By: EricLander 18 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google SEO
This article focuses on an underlying message from Michael Gray's SMX Advanced presentation -- Is sculpting Google PageRank worth it? This post then goes on to introduce five safe and simple tips to get started with PageRank sculpting. read more »
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Avatar Went Hot: June 13, 2008 - 10:37 am
Posted By: EricLander 23 days ago
Topic Type: News Story (Jump to http://www.ericlander.com)
Category: Google
I've created a 37 slide presentation that walks viewers through the process of setting up and understanding Google's Webmaster Tools. This resource was created to assist search marketers and webmasters with the basics of the program. read more »
7 Comments     
Avatar Went Hot: May 21, 2008 - 9:01 am
Posted By: EricLander 46 days ago
Topic Type: News Story (Jump to http://www.usatoday.com)
Category: Online Marketing
Sphinn's own planetc1 graces the front page of USAToday.com in an excellent article and video discussing the importance of online reviews and their importance to growing a business in modern times. read more »
2 Comments     
Avatar Went Hot: May 9, 2008 - 9:13 am
Posted By: EricLander 58 days ago
Topic Type: News Story (Jump to http://www.ericlander.com)
Category: News Sites
Investigating Sphinn proved to be a telling exercise for me. At least, I think so. This article shares some of the data I pulled and the concerns that emerged from having done that research. Hopefully worth a view for anyone caring about the long read more »
19 Comments     
Avatar Went Hot: April 29, 2008 - 9:48 am
Posted By: EricLander 68 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the sponsored search results (AdWords) were three separate variable names and values. The numbers that ha read more »
9 Comments     
Avatar Went Hot: April 23, 2008 - 11:55 am
Posted By: EricLander 74 days ago
Topic Type: News Story (Jump to http://www.ericlander.com)
Category: Search Marketing
As an industry, let’s just put ourselves in a position to stop dealing with this type of juvenile behavior. How you ask? With one simple step. Get him off of the conference keynotes. This blog post shouldn’t even need to be written, because like read more »
11 Comments     
Avatar Went Hot: April 23, 2008 - 5:29 am
Posted By: EricLander 75 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Social Media
Companies lust for the high margins that successful social media efforts can generate. They infatuate themselves with backlinks, page views and opportunities to score major ad revenue. Sadly, they fail to understand just how organic the space has be read more »
10 Comments     
Avatar Went Hot: March 14, 2008 - 2:02 am
Posted By: EricLander 115 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
Ann hooks us up with a great article discussing the impact of inbound and outbound links on SEO efforts. This is the start of a new series on SEJ and Ann introduces her approach here: If you look natural, no algorithm changes will affect you. Of co read more »
5 Comments     
Avatar Went Hot: February 18, 2008 - 12:04 pm
Posted By: EricLander 139 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
I love this article because Ann forces us to look beyond the normal keyword and on-site elements of SEO -- and then place a strong emphasis on the competitive balance between your brand others.

With strong screen shots and examples, she walks you read more »
3 Comments     
Avatar Went Hot: January 3, 2008 - 8:46 pm
Posted By: EricLander 185 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: News Sites
Netscape is all but dead, and here Loren takes a dive into the causes as well as how the brand might actually be salvaged. read more »
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Avatar Went Hot: December 6, 2007 - 11:10 am
Posted By: EricLander 213 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Bookmarking
From passing link juice to providing users with online communities for sharing bookmarks, social bookmarking sites have become a necessity in web site promotion. Here, Loren Baker from Search Engine Journal provides 125 sites and discusses the impo read more »
7 Comments     
Avatar Went Hot: November 7, 2007 - 4:40 am
Posted By: EricLander 243 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google Other
Contains some thoughts and opinions on the recent PageRank updates, and in particular, how those in the search marketing industry have reacted. Features some commentary from both Vanessa Fox and Kim Krause Berg. read more »
3 Comments     
Avatar Went Hot: October 29, 2007 - 9:23 am
Posted By: EricLander 251 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building
Great article from Debra Mastaler on the status of links in today's search marketing industry. Well worth a read as more and more links and strategies become front page news... read more »
1 Comment     
Avatar Went Hot: October 26, 2007 - 5:57 pm
Posted By: EricLander 255 days ago
Topic Type: News Story (Jump to http://www.capecodseo.com)
Category: Link Building
Strong post here from Derek on link building, and well worth a read for those looking to gain a better understanding of evaluating link opportunities in the ever changing marketplace. read more »
3 Comments     
Avatar Went Hot: October 22, 2007 - 10:05 am
Posted By: EricLander 258 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
Loren Baker discusses the importance of blog reviews and their direct correlation to search engine optimization efforts. This complete article features 12 tips to help make the most of your blog review efforts. read more »
1 Comment     
Avatar Went Hot: October 16, 2007 - 9:22 pm
Posted By: EricLander 264 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Social Media
My recap of the latest SMX session which included a great comment from Neil Patel on the fact that "I love Digg as much as other guys my age love porn".

Stellar presentations today... read more »
15 Comments     
Avatar Went Hot: October 8, 2007 - 10:31 pm
Posted By: EricLander 272 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google SEO
This is obviously a wildly popular topic, but the implications go beyond a simple number representative of PageRank. Advertising programs and new organizations make it a point to game the system of links and PageRank -- so it's interesting to see h read more »
3 Comments     
Avatar Went Hot: October 6, 2007 - 9:57 am
Posted By: EricLander 275 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google SEO
I certainly hope this is true... We've been waiting a while for the next update! From the story: "Google seems to have updated its backlink tracking tool in the Google Webmaster Tools suite according to a conversation going on in DigitalPoint forum read more »
14 Comments     
Avatar Went Hot: October 4, 2007 - 6:36 am
Posted By: EricLander 277 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
This is a great offer if you're looking for reviews, additional links, etc. Please read the post over on Search Engine Journal to learn how you can take advantage! read more »
4 Comments     
Avatar Went Hot: October 2, 2007 - 7:35 pm
Posted By: EricLander 278 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Search Marketing
Many people wonder how to market themselves in the search marketing industry when there are so little degrees, specialized educational courses and hardened educational paths to choose from. Thankfully, search is all about being active and out there read more »
5 Comments     
Avatar Went Hot: October 2, 2007 - 7:36 am
Posted By: EricLander 278 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Yahoo SEO
This is my comprehensive guide to search engine optimization focusing on the new Yahoo! Search results, including, but not limited to, the Yahoo! Search Assist tools. Includes tips on optimizing Flickr, Yahoo Videos, Event Listings on Upcoming, and read more »
3 Comments     
Avatar Went Hot: October 2, 2007 - 6:14 am
Posted By: EricLander 278 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Yahoo
Yahoo today is rolling out a series of changes to their search technology which on the usability side addresses the need for educating the searcher and helping them perform the search query which will lead them to relevant results. And on the findab read more »
3 Comments     

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