MattMcGee

Creating great content for your social network starts with preparation. Get to know the community and the types of content they like before spending your time and energy on content development. Once you know the people and what content plays well, y read more »
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From the official announcement: "If your website contains Flash, the textual content in your Flash files can be used when Google generates a snippet for your website. Also, the words that appear in your Flash files can be used to match query terms i read more »
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Really, who still screws up their robots.txt file? Search marketers and others have been banging this drum so long, you’d think it doesn’t need to be said anymore. Well, well, well … have a look at what I found last week on Yahoo Answers. read more »
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Whether it’s part of a local blog network or just a guy in Seattle writing about his neighborhood, hyperlocal blogs have arrived and proven they can attract and grow an audience of interested readers. As blogging continues to spread out to a mainstr read more »
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Google Trends now tracks and shows data on individual web sites, and can compare groups of web sites together. read more »
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Whoa. This is big news for anyone who owns a domain, and certainly for folks who buy and sell them. "The California Federal Court decision should make it crystal clear to would-be domain name purchasers that true ownership of a domain name is not ba read more »
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By default Google opts advertisers into everything. Whether you're launching a new campaign using Google AdWords or editing an existing one, follow these 4 steps to avoid the ignorance tax. read more »
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Whenever I take part in a Site Review session at some conference, one of my fellow panelists will inevitably tell a webmaster something like, "You don’t have an XML sitemap. Create one and submit it to the search engines as soon as you can." But I b read more »
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Yes, there's more to free analytics than Google Analytics. :-) "Believe it or not, you don't actually have to have a big budget to do great web analytics work. Most people know about the wonders of free Google Analytics, but thought I would take the read more »
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A scan of the Twitter search site Summize shows a large amount of people tweeting about lost followers over the past few days. No one knows for sure what is going on but a few have keyed in on the idea that Twitter may simply be deleting the account read more »
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Google offers a wide variety of products aimed at small business owners, and many of them are free — or very low-cost. But does that make these products and services a good idea? I’ve written before about Google products a small business should use. read more »
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Matt Cutts explains what happened to the SEOmoz Web 2.0 Awards, and includes some good advice on filenaming conventions. read more »
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A clever idea for sorting out who the real pros are among web metrics analysts. Hint: It involves the Samsung web browser. :-) read more »
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QuadsZilla joins the fray over white hat/black hat and SMX Advanced. read more »
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Jennifer Laycock and Search Engine Guide announce the next "Small Business Marketing Unleashed" conference later this year in Columbus, Ohio. Expanded content, limited attendance, and a strong lineup of speakers (myself notwithstanding). read more »
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Great interview with Manoj Jasra asking Jill Whalen about myths (like Adwords helping your rankings), scams (like SEO companies guaranteeing a #1 ranking for $50), and don'ts (like keyword stuffing, etc.) and more. Great interview! read more »
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Being a moderator at Sphinn is pretty time-consuming, but it's also fun! I've killed thousands of submissions and accounts from users spammers trying to game the site for exposure, a free and followed link, or whatever else they're trying to accompl read more »
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Matt Cutts explains what Google does when it discovers a hacked site: temporary removal from the index with a "hacked site" flag, contact the site owner, and then potential reinclusion within 48 hours when everything's fixed. read more »
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Why does Google celebrate obscure artists and architects with special logos, but they won't do one for Memorial Day? Makes no sense to me. Barry shows some of the other special logos today at various search engines and forums. read more »
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So, who's marketing successfully on Facebook? Hint: It's mostly musicians, but with some politicians and big brands thrown in. read more »
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Your clients are enjoying more exposure and tangible results than they ever did before. If you don’t know how to properly sell this value to your clients, you could be losing money and not even know it. read more »
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NY Times: "Google researchers say they have a software technology intended to do for digital images on the Web what the company’s original PageRank software did for searches of Web pages." read more »
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A look at some stunning data from SMX Social Media last week, specifically about the explosive growth of Yahoo Answers. Also a link to some SMX photos, including Neil Patel's first kiss! :-) read more »
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Kristen M. invited me to write about being a Social Media Dad on her "Social Media Mom" blog. In the article, I wonder how young is too young for a child to start blogging....would love to hear your thoughts! read more »
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Li Evans recaps the opening session of Search Engine Guide's "Small Business Marketing Unleashed" conference. Speakers include Jennifer Laycock, Wendy Piersall, Matt Bailey, and Matt McGee (yours truly). read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008