Wiep

I don't know if this is here to stay, but I just noticed that all the external links from stories that haven't reached the front page yet are being nofollowed now. Great!

Hopefully this puts an end to the invasion of spam. I almost got RSI from c read more »
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"I do not like doing much traditional SEO client work, and see the business model as having limited longterm value for most SEO consultants. The best consultants could usually make more promoting their own sites and brands than they would working fo read more »
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URL design? Is there any design involved at all in deciding how your Internet address and directory structure will look like? Yes, there is, or at least there should be! Nonetheless I see the same mistakes daily all over the place as if URLs wouldn’ read more »
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A reference sheet for those doing email marketing campaigns. It's primarily aimed at newsletters, but can also be applied to sales messages, transactional emails, or even discussion lists. read more »
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Headline Bonanza: a handy tip sheet of 52 ways to kick start your own brilliant headline. read more »
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Last week I attended my first search conference. I gleaned a lot of valuable info and met many interesting people. Throughout the conference I compiled a mental checklist for my next conference. My hope is that my experience and the corresponding ch read more »
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As the web matures and Google improves its search results with the most relevant sites, it’s going to become increasingly difficult for small publishers to get ahead. Get going before it’s too late. read more »
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Our industry is hot. Red hot. As such, just about every idiot who has ever coded a page of HTML will tell you that they "do SEO." read more »
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Adam Audette explains the concepts of designing optimized site architectures for efficient spidering by search engines. read more »
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With paid links so high up on the radar at the Googleplex these days, it has become even more crucial that your website’s link profile is as natural as possible… even if the links themselves aren’t 100% natural. read more »
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As this short guide should hopefully illustrate, SEO is not a “one size fits all” service - it is an umbrella terms for a range of usually very specialised approaches. read more »
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Tom Critchlow mentions how implementing the twin brother of the 302 redirect, the robots.txt'ed out 301 redirect, resulted in 267,700 links that are not passing any value to the main Times website. read more »
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This is not a how to spam article, this is an article that will hopefully help you better understand the life of your stories on Digg. If you better understand the stories and the process you can increase your chances for a front page Digg. read more »
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Now that a savvy online marketer can build a profile, continuously grow a network and strategically contact said network with updates about the company and products themselves, it is time to bring in the advertising. This post lists 5 things to know read more »
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Tad made a list of simple rules of blog commenting netiquette, they might not apply everywhere but they will help you not be thrown out at SEO 2.0 and in other places probably too. read more »
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Managing an international website isn’t as straightforward as running a site focussed on a single local market. There are several issues that need to be handled very precisely in order to maximise your traffic while maintaining a user friendly desig read more »
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Let's say that on your homepage, you have two links to your blog. The first link is in the navigation, the second link is in the body. That second link's anchor text is NOT going to help the blog page rank for the anchor text used, because Google do read more »
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An advanced SEO is more interested in mastering the trends and less concerned with studying the day-to-day tasks associated with optimization. You know how to write good content, you know how to get links. Advanced SEO is not about link building and read more »
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I like to refer to the combinations of positive and negative link value factors of a page as its Link Mass. The link mass of a page is the sum of the importance (or real PageRank) contributions from incoming links, minus the reductions in the reputa read more »
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Andy Beal guest posts at Mashable, where he outlines ten tactics that could prevent your company suffering its own online reputation meltdown. read more »
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Whether you're selling clothing, car parts, luggage, or even cameras, your approach to link development matters most. Let's face it: most e-commerce sites primarily consist of a shopping cart on steroids. read more »
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To me the linkerati are the connectors, they are ones who have ultimately created the web. Creating connections to related and sometimes unrelated pieces of information dotted around the web. And thus, they are all powerful and very popular. If you read more »
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If you build web pages, and you want an idea of how a search engine might be looking at and weighing the content of your pages, you may want to check out this post.... read more »
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It's important to act quickly - the moment an online reputation issue is first detected. The longer you leave an undesirable search result to sit in the open, unchallenged, the more likely it will get "cemented" into place with links. Brett analyzes read more »
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Although big companies usually have big budgets, a broad range of knowledge, huge networks, lots of content and also a brand advantage, smaller companies and even individuals have shown that these benefits are not always the key to success. Besides read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008