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Like Avinash Kaushik says about web analytics, "The goal is not to collect more data – it’s about extracting insight from this data.”

The Get Elastic Blog provides 7 tips to remember when using the keyword tool, how you can apply keyword research read more »
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Nice resource list of calls to action for marketers to use in copywriting and ad creative. read more »
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Google sent a notice to Analytics users this morning that a data processing error from April 30th to May 5th has occurred. They're working on reprocessing the data which should be ready in a few days, but some data cannot be recovered. read more »
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A case study on how you can optimize color-specific product pages, even when on-page content is 100% duplicate. Because product-color searches are long tail and convert higher, this can be a profitable strategy. read more »
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Gab Goldenberg shares two creative and effective link building tips: consider geography and keyword misspellings when researching link prospects. read more »
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Google appears to be testing new displays of paid search ads with URLs above ad copy rather than below in certain regions. See screenshots. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008