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I want to share 6 tips that can help you to establish a stronghold on your personal brand. Your account name accounts for more than you think. read more »
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As I find myself drifting further and further from my search engine optimization roots to focus more time and effort on exploring the worlds of social media, blogging and viral marketing, I'm sometimes astonished at the misunderstandings between the read more »
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It is greatly ironic that algorithms, the quintessential example of all that is not human, would be so fundamental to social media. Last week I wrote a post about how Google gathers user data. This week I continue by exposing how popular social medi read more »
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As an SEO recruiter with many years of experience, I simply have to ask: if you have not jumped on the LinkedIn bandwagon yet, what are you waiting for? read more »
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SEO is a relatively new industry that has taken off with growing Internet usage and the surging popularity of search engines like Google and Yahoo. Businesses are realizing the potential of online search as a means for effective lead generation, and read more »
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In the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing, for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them. read more »
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I know you advanced guys are cringing right now. But bear with me. Ok. So true (non cgi/php) proxies come in a few varieties. HTTP(connect to port 80), HTTPS(connect to ports 80,443,sometimes others) and SOCKS4/SOCKS5(can connect to any port, but ha read more »
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Internet marketing, and more specifically search marketing, can be broken down into 3 major components: search engine optimization (SEO), paid search (PPC), and social media optimization (SMO). The problem that I see in the search industry is that m read more »
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Almost two years passed since I quit my job inside a multinational company to work from home on the Internet. For me it was pretty a straight forward move. One year inside a corporation was enough to clarify what I wanted to do professionally, and w read more »
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People are saying effective participation in sites such as StumbleUpon, Facebook and del.icio.us can lead to increased traffic, more customers and a stronger online reputation for you.

But what if you don't want these things? Here are a few tips read more »
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The funny thing about duplicate content is that you don't really have to have it for it to appear as if you do have it. But whether you have duplicate content on your site or not, to the search engines appearances are everything . The engines are pr read more »
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I was asked what the ROI on SEO is a few times at a recent business event, and decided that it was about time someone spoke up for us organic search marketing experts. The sad truth is that we SEO Experts are grossly underpaid! Let’s look at some st read more »
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Sometimes link building is more difficult and painful than a root canal, and sometimes it's so easy it happens in spite of us. It can be especially frustrating when you are trying to build links for a site that is perfectly deserving of the links yo read more »
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The most important thing you can do when talking to an SEO client (be it your boss in your company, or a different company you consult for) is to learn how to explain SEO in the simplest terms possible. read more »
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By profession we, SEOs, always have to compete. That’s an integral part of our daily routine: we come to work and check how our sites are doing compared to our SERPs competitors. Then we scratch our heads thinking how we can outrank them. And at the read more »
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We recently had a great turn out at our quarterly lunch meeting of the Virginia SEO MeetUp. The afternoon flew by as the group talked and shared ideas on everything connected to SEO. There were lots of questions on things like which conference shoul read more »
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Ok, so you say you know what PageRank is and how it applies to search optimization, but do you really? One thing is for certain…. A great many SEO’s, site owners and webmasters don’t seem to truly grasp the concept…so lets take a look shall we?

H read more »
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What does it take to rank #1 in Google for a set of competitive keywords? In this article, I’ll lay out the exact methodology you can use to dominate many niches in the search engine rankings. SEO is a billion dollar industry and many online busines read more »
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Google's position on top of the web allows them to monitor any area of growth, and give themselves the first slot for any area they want to compete in. If they are uncertain of their competitive positioning they can list a couple other competitors a read more »
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There’s no doubt that creating a valuable piece of content is a great way -and maybe even the best way- to attract links. However, when I mention link baiting (or link targeted content), I often get reactions like ‘it sounds nice, but link baiting p read more »
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One of the first jobs I have to do as a consultant going into an SEO engagement is to debunk the myth that SEO is "free". SEO has never been, nor will it ever be, free traffic. It takes work, and that comes at a cost. read more »
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So hey Google care to explain why this isn’t a paid link page? Any reason you haven’t dinged the page rank of this known link seller or cut off their ability to pass page rank or anchor text? Now I’m not daft enough to believe that any of those comp read more »
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One of the challenges link builders face is pursuing links that will differentiate one site from competing sites in a way that still produces a natural ILP (inbound link profile). Backlink forensics is a method I use to see who already links to who, read more »
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Are your readers doing what you want them to do? Are they clicking through to your links, ordering your eBook or signing up for your opt-in? If not, you need to learn a master craftsman’s copywriting secret.

This technique acts like a remote cont read more »
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A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008