kevgibbo

A look at the 10 most common fatal localisation mistakes English language sites face when entering other markets. read more »
3 Comments     
With brand bidding opening up on Google AdWords next Monday, Tesco have become the 1st major UK brand to announce they won't be bidding on their competitors. read more »
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Superb, in-depth look into the value of a top Google ranking from Aaron Wall. Must read! read more »
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Very surprised these tactics actually still work! read more »
1 Comment     
"The era of being number one is Google has left. The age of Conversion rates, qualified traffic, and site wide analytics has descended upon you." read more »
7 Comments     
"I have been thinking about this for a while. There are so many new SEOs getting into the game and unfortunately many of them are clueless wanna-be’s. How are we to distinguish between these posers and the “Real” deal?" read more »
14 Comments     
"Google's rolled out a new tool at Google Webmaster Central, a robots.txt generator. It's designed to allow site owners to easily create a robots.txt file, one of the two main ways (along with the meta robots tag) to prevent search engines from inde read more »
6 Comments     
Why SEO doesn't always go to plan. read more »
4 Comments     
Many brands now seem to be realising that Universal Search can send websites more traffic and is something they can have control over to influence results. read more »
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JoeAnt drops to a PageRank 3 as even the good directories seem to be dying out. read more »
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Interesting Hitwise post looking at the importance of plural/singular search traffic and how these target users at different stages of the conversion process. read more »
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Great post from Site Visibility looking at the search industry from the perspective of 9 UK SEO bloggers. read more »
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"Social media is hot. Everyone wants to be on Digg's home page. Link baiting, especially using things like numbered lists, imperative rules or controversial hooks is the SEM strategy du jour. There's just one—major—problem with spending so much time read more »
10 Comments     
"In other words, among the daily deluge of millions of news items, stories, announcements, press releases etc., that scream at all of us, there are a couple, and just a couple, that indicate or lead to a real linking opportunity or a strategy idea." read more »
17 Comments     
Graywolf takes a look at the useful data and common mistakes you should be thinking about when link building. read more »
4 Comments     
Two excellent ideas from Jon Miller about how to improve landing page conversion rates. read more »
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Great list from Patrick Altoft about measuring the success of your blog. read more »
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"Today we are having our first Google Toolbar PageRank update of 2008. At least there are dozens and dozens of reports that PageRank scores on the 72.14.25.x data center has been updated." read more »
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"As the owner of an SEO company it is somewhat contradicting to write such an article. However, there are many times when a company or business simply does not need to hire an SEO company." read more »
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Jill Whalen takes a look at how SEO has changed over the last few years. read more »
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"With a variety of options for measuring the success of your search engine optimization, and what tools are available to you, we’ve put together a list of our top five sites that provide free online resources to help you track the performance your w read more »
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Patrick Altoft takes a look at the essential skills required in the competitive SEO marketplace. read more »
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Google has been making a lot of noise this year about stopping the trade in text links but today they seem to have finally made a real stand. A search for "text link ads" displays no Adwords adverts today and the same is true for "text links" and al read more »
4 Comments     
From SEO Chicks: "After interviewing Danny Sullivan for Technology Weekly (while you have to sign up for it, it is free), I decided to create a blog post from it and scavange up bits from the internet to fill in my blanks" read more »
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"Hey, look! After dropping to a Google Toolbar PageRank 4 earlier in the month when Google cracked down on paid links, Search Engine Journal has returned to a PageRank 7." read more »
3 Comments     
Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008