Doubleohd

Avatar Posted By: Doubleohd 73 days ago
Topic Type: News Story (Jump to http://www.shavingoccam.com)
Category: Social Media
At it's best, Social Media is a celebration of the best content there is. Peer reviewed for accuracy, entertainment and usefulness. The cream rises to the top, as they say. At it's worst, Social media could be a collection of self-congratulatory con read more »
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Avatar Posted By: Doubleohd 74 days ago
Topic Type: News Story (Jump to http://www.grahamjones.co.uk)
Category: Search Marketing
Google quietly changed their terms and conditions yesterday to allow advertisers to start using competing brand names to bring in the UK. This article explains while the change is significant, it doesn't really matter to the end-goal. This brings i read more »
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Avatar Posted By: Doubleohd 93 days ago
Topic Type: News Story (Jump to http://www.alleyinsider.com)
Category: Other Search Marketing
The producer of "Break a Leg", a popular YouTube video that garnered 2-million views, recently got a check for $1,600. A little math reveals a CPM of $0.80, and a little more math reveals that Google probably grossed about $2,133, of which it kept a read more »
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Avatar Posted By: Doubleohd 103 days ago
Topic Type: News Story (Jump to http://blogs.mediapost.com)
Category: SEM
Good help is hard to find, but the lack of talent in SEM is due to a misunderstanding by those outside the industry that the job requires technological prowess, and not old fashioned labor and experience.

These and other factors explain why as lo read more »
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Avatar Posted By: Doubleohd 106 days ago
Topic Type: News Story (Jump to http://blog.wired.com)
Category: Google AdWords
"If it were just a rate increase, I would have tolerated it. But my ad rates have doubled and I've got no business," says one longtime AdWords advertiser, "Sam," who doesn't want his real name published for competitive reasons. He says he runs a ver read more »
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Avatar Posted By: Doubleohd 120 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Online Marketing
It's well known that Wikipedia is maintained by a legion of volunteers throughout the world. Structured as a non-profit, the site features no advertising, despite being the #7 most visited on the web. Which begs the question: how does a non-profit w read more »
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Avatar Posted By: Doubleohd 120 days ago
Topic Type: News Story (Jump to http://www.techcrunch.com)
Category: Social Media
Even though AOL is trying to transform itself into an advertising network, it makes much higher margins on the ads it places on its own pages. The formula for its business is pretty simple: Unique visitors X page views = advertising inventory. If so read more »
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Avatar Posted By: Doubleohd 121 days ago
Topic Type: News Story (Jump to http://www.nytimes.com)
Category: Search Marketing
AFTER reading about how Internet companies like Google, Microsoft and Yahoo collect information about people online and use it for targeted advertising, one New York assemblyman said there ought to be a law. And because it would be extraordinarily d read more »
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Avatar Posted By: Doubleohd 123 days ago
Topic Type: News Story (Jump to http://battellemedia.com)
Category: Search Marketing
John Batelle describes "...How all three people in charge of revenue at all three Google-chasers, all leaving within a span of half a year...But not all these folks were fired. In fact, I'm guessing that most of them left after losing a very clearly read more »
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Avatar Posted By: Doubleohd 128 days ago
Topic Type: Discussion
Category: SEO
If you have a URL that looks like http://www.yoursitename.com/default.aspx?id=2734, this tool allows you to rewrite it to http:www.yoursitename.com/page-title.html, or any description you like. You need the ability to install filters on the server, read more »
1 Comment     
Avatar Posted By: Doubleohd 129 days ago
Topic Type: News Story (Jump to http://www.smartmoney.com)
Category: Google Other
"We would be disappointed in 2008-2009 if we don't have a very significant position in the display-ad marketplace," said Tim Armstrong, Google's North American president for advertising and commerce. read more »
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Avatar Posted By: Doubleohd 131 days ago
Topic Type: News Story (Jump to http://kara.allthingsd.com)
Category: Social Media
Sandberg (pictured here) just cleared out six years of detritus from her desk at Google Friday and is taking two weeks off before starting in her new and highly touted job as the COO of Facebook on March 24. read more »
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Avatar Posted By: Doubleohd 135 days ago
Topic Type: News Story (Jump to http://seattletimes.nwsource.com)
Category: Microsoft
Developers often had to create two versions of their website:
1 for Internet Explorer to look pretty on
1 for every other browser out there

Not when IE 8 comes out! read more »
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Avatar Posted By: Doubleohd 137 days ago
Topic Type: Discussion
Category: Search Marketing
***I don't mean for this to sound like a rant as I see this type of sales tactic being destructive for any industry, but especially with ours when so few people know what it is we do or how/why we do it.***

Is it just me, or are there an awful lo read more »
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Avatar Posted By: Doubleohd 138 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEM
Last week comScore came out with a report that showed a 7% sequential decline vs. December 2007 in paid search ad clicks. Plus they showed an 8% drop in the number of clicks per Google searcher from December 2007. The report set shock-waves through read more »
1 Comment     
Avatar Posted By: Doubleohd 138 days ago
Topic Type: News Story (Jump to http://www.alleyinsider.com)
Category: Online Marketing
Listing TechCrunch as a source, the article states that "Microsoft or Google (GOOG) will soon up the corporate cloud-computing ante by making a bid for Salesforce.com (CRM), at which point the other will make a counter-offer, driving Salesforce's st read more »
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Avatar Posted By: Doubleohd 141 days ago
Topic Type: News Story (Jump to http://blogs.mediapost.com)
Category: Searching
These are the type of numbers we'd have to see in order for Facebook to never stop growing. Why are people so shocked that Google had a flat quarter, or eBay new listings dropped 13%? This isn't necessarily bad news, it's just news that you have t read more »
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Avatar Posted By: Doubleohd 143 days ago
Topic Type: News Story (Jump to http://scrapetv.com)
Category: Microsoft Other
It's a copyright infringement case where God says he owns the rights to the term "Halo", and wasn't compensated after the game with the same name became popular. read more »
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Avatar Posted By: Doubleohd 143 days ago
Topic Type: News Story (Jump to http://www.news.com)
Category: SEM Industry
Mega advertisers like Lending Tree and other financial service companies are starting to make big changes to how they spend their advertising dollars online. read more »
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Avatar Posted By: Doubleohd 148 days ago
Topic Type: News Story (Jump to http://www.serpzone.com)
Category: Paid Search
Here are 5 simple tips that generally work to lower your CPA in adWords, Y!SM, and adCenter. read more »
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Avatar Posted By: Doubleohd 148 days ago
Topic Type: News Story (Jump to http://blogs.mediapost.com)
Category: SEO
As described in the article, DAO "properly assigns value to the platform or device as the conduit for marrying content and intent." read more »
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Avatar Posted By: Doubleohd 151 days ago
Topic Type: News Story (Jump to http://www.pbs.org)
Category: Search Marketing
Maybe MSFT wants nothing to do with YHOO. Maybe it's a ploy to lure employees away or a way to screw with the minds of Google, Newscorp, and the other players.

Whether this is likely the case or not is anyone's guess, but Bob writes in a way t read more »
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Avatar Posted By: Doubleohd 152 days ago
Topic Type: News Story (Jump to http://www.serpzone.com)
Category: Google AdWords
Sometimes we're so far out on the cutting edge of PPC that we forget to double-check ourselves on the basics. This is to remind everyone what to look out for and best practices for campaign settings. read more »
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Avatar Posted By: Doubleohd 152 days ago
Topic Type: News Story (Jump to http://adage.com)
Category: SEM Industry
Even though Search may do better in a recession due to it's tracking ability compared to off-line media, it's based on the consumer's ability to buy at the same moment they have the intent to buy, whereas off-line media is more TOMA based (Top Of Mi read more »
1 Comment     
Avatar Posted By: Doubleohd 156 days ago
Topic Type: News Story (Jump to http://blog.anzelonline.com)
Category: SEM
What does everyone think about this? I've been on both the agency and in-house side and see his points from both views, but think the answer lies in what will give your customers the greatest value. At an agency I usually didn't have trouble track read more »
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