EricLander

Loren Baker of Search Engine Journal takes a dive into determining what a link is worth, and invites readers to participate in a poll asking what they would pay for a quality, permanent inbound link. read more »
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A short while ago, Chris Winfield of 10e20 called my attention to a story published by Henry Blodget on Silicon Alley Insider. In the article, Blodget covers a possible partnership between Yahoo and AOL / Time Warner, and argues that such a partners read more »
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For those looking for an active list of career opportunities in the search engine marketing industry -- give this resource a shot. Loren's got a detailed post describing the benefits of the board as well. read more »
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This is a post that I've quickly come up with to help out those who often look for tips, ideas and resources to get started in the Search Engine Optimization / Marketing industry. From misconceptions to basic level best practices -- I'm hoping this read more »
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For me, keyword research is a tough step. In some cases, I love one tool. For other needs, I need to use another. And of course -- there are proprietary tools that trump either tool when it comes to specific needs (like YSM's Suggestion tool for read more »
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Marchex, Inc. a local online advertising, SEM & local content company and Idearc, parent company of Superpages.com, have formed a local advertising agreement where Superpages.com performance-based advertisers will be placed on Marchex’s network of w read more »
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From the lead in... "We’ve been printing the headlines for years now : Google Rules Search Market Share, Google Tops Yahoo & MSN in Search for March, Google : Dominant American Search Engine for 2005 … yada yada yada. Hitwise released a press releas read more »
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I'm no longer seeing the wonderful blue star burst with a "Sphinn This" button for sphinn'ing off-site stories. Instead, I'm seeing a partially cut off "Vote This" button with the number of Sphinn's half over it.

Worse still, it's an ugly fluore read more »
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After waiting for what seems like forever, Google PageRank finally appears to be updating beyond the dramatic cuts major sites received earlier in the week. I'm seeing new sites securing stronger PageRank across the board... Anyone else? read more »
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This is a great blog post from a new source I haven't seen on Sphinn before. In short, it covers the challenges that B2B SEM providers face in the industry, including client education, sales presentations and the overall lack of funding focused on read more »
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One of my Friday morning staples is coffee and whiteboard Friday. Today, Rand covers "linkternatives" and goes into various ways in which SEOs can use alternative linking methods when the traditional A HREF isn't available for you to use. Of parti read more »
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One of the standout sessions at SES this year involved duplicate content and the impact it has on rankings, linking and the competitive marketplace. Today’s While many experts have yet to weigh in on the matter, I will provide methods you can use to read more »
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Form the page: "Microsoft is now following in the successful footsteps of Google Webmaster Central & Yahoo Site Explorer with the limited beta testing of a new Live Search Webmaster Portal." read more »
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When it comes time to run your marketing more efficiently, tuning up your paid search efforts is paramount. To help get you started, here are ten tips that I have found to be helpful, in no particular order… read more »
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As the search industry grows, off site optimization has begun to rely on more than simple back links. If you want to increase keyword relevancy for your site and pages, you will need to rely on off page elements. Today, I take a look at some off si read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008