JasonFalls

A comparison of lifestreaming aggregators Friend Feed and Profilactic, from the Profilactic side of the aisle. read more »
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Bloggers get SOBCon2008 Scoop from Liz Strauss. It's on my site, but the info is from the queen of blogging from successful-blog.com. read more »
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Interesting thoughts on topics that can give your blog traffic a jolt. read more »
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An outstanding essay on the evolution of public relations and social media into what it truly is: Community Relations, by Jeremy Pepper. This article contains outstanding perspective, advice and links to others who understand that it's not about soc read more »
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Nice article written by a relative newcomer to social media from the marketing world on why marketers should get excited about social media. read more »
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Great list of pointers on how to produce a video sure to "go viral." read more »
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Oh what a wonderful world it would be, and how much more effective businesses would be, if they took the Twitter approach (140 character limit) to corporate strategy. Excellent concept. read more »
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Strong argument that corporate blogging isn't always the right first step and some nice ideas on how to evolve to the point of blogging being right from Chris Brogan. read more »
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Doug Haslem breaks down Forrester Research's POST method for social media strategy. A must-read for the social media marketers out there. read more »
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If you haven't started using social media already, you can no longer call yourself an early adopter. This explains why. read more »
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Valeria Maltoni does a deep-dive into projected spending on advertising, online advertising, social networking advertising and more in another outstanding resource piece to keep on file. read more »
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An excellent resource that quotes the Federal Trade Commission's standards, regulations and practices on truth in advertising. Good to review this from time-to-time whether you're an advertiser or just someone that keeps them honest. read more »
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An in-depth look at several voices from around the country on the state of journalism and how 2008 will be a make-or-break year for the institution of media with insightful analysis and a plethora of food for thought. read more »
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One of the pioneers of social media thinking, Geoff Livingston, poses the theory that social media is now a fifth estate and discusses the implications of its standing. An excellent read. read more »
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Excellent listing of rules to live by for your brand in today's conversation age. read more »
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Chris Brogan offers another brilliant analysis of what social media is and how marketing applies (or doesn't). read more »
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If you've never been intrigued by a pile of crap, read this comparison to social media by communications whiz Ike Pigott. Fascinating, and true, comparison. read more »
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Live blogging is chic. Here's some reasons to buck the trend. read more »
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A post you can pass on to the Tech-Tards in your life, written for co-workers who don't know what RSS feeds are and including subscription incentives from my cute kid via video. read more »
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Jeremy Pepper's powerpoint for PR folks that they must change their approach to be successful in Social Media. He does an excellent job (as usual) of dialing in the message. read more »
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Jeremy Pepper says the future of Social Media is a battle between advertising and PR. Jason Falls says marketing communications as a whole is changing and the battle is already won: the community won't let advertising win. read more »
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Major League Baseball mentioned in the same sentence with "competitive balance" or "revenue sharing" terminology? Somehow YC was able to do it and not be struck dead by lightening. Good read and good food for thought for businesses, online and off. read more »
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Good review and discussion on Digg. Good background for noobs and goobs (my word for old goobers). read more »
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Sales techniques among the social media measurement services don't seem to do the one thing that should be obvious to this crowd: Engage your consumers. read more »
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Social media measurement agencies aren't very effective at SEO. (Use my article for prosperous business leads with them ABSOLUTELY FREE!) read more »
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