JonKelly

Avatar Posted By: JonKelly 25 days ago
Topic Type: News Story (Jump to http://www.nytimes.com)
Category: Google Other
Defense lawyer in Florida uses Google trends to show that client was not violating "community standards." Pretty clever, we'll see if it works. read more »
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Avatar Posted By: JonKelly 304 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Other Online Marketing
Pablo has a follow-up story on Search Engine Journal about the saga with incentivized leads from ValueClick. He posts actual call logs where agents tried to contact the purchased leads. read more »
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Avatar Posted By: JonKelly 305 days ago
Topic Type: News Story (Jump to http://www.techcrunch.com)
Category: Water Cooler
Apparently Mint is a web 2.0 version of Quicken that aggregates all of your financial accounts in one place and makes suggestions. Jeremy gave it a big thumbs up on ShoeMoney, but many people are not super thrilled about giving a start-up the usern read more »
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Avatar Posted By: JonKelly 305 days ago
Topic Type: News Story (Jump to http://adage.com)
Category: Google Other
Looks like Google's following Microsoft's path and becoming an ad agency in all but name. Does this pose a conflict of interest for the largest publisher on the web? read more »
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Avatar Posted By: JonKelly 305 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Paid Search
PPC Hero give a decent overview of the don'ts of ad copy writing. I quibble a bit with a few and would add one more -- don't forget to go for the home run, an ad that produces more than 50% lift. The home runs are there and they are usually non-ob read more »
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Avatar Posted By: JonKelly 306 days ago
Topic Type: News Story (Jump to http://www.economist.com)
Category: Google AdWords
Buried deep in this week's Economist was a book-review. The interest for us? The book (about computer-assisted decision making) was named "Super Crunchers" after the author tested that title against "The end of intuition" in AdWords! Will this be read more »
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