KevinNewcomb

The idea of setting industry standards for SEO and SEM is often greeted with lots of dissenting voices. In a way, it feels like you're telling smart marketers they must do search marketing within a box of specific guidelines. But there may be a plac read more »
3 Comments     
I saw a a BusinessWeek column today advising small businesses to avoid things like RSS feeds, blogs, SEO, AdWords, and Web 2.0. It got me so riled up, I had to write a post to my blog, and then submit it to a social news site or two. read more »
3 Comments     
It's easy to find high-level discussions of how to plan a search advertising campaign. But sometimes, a new advertiser needs to know the actual steps of setting up an AdWords campaign, and look into the methodology of setting up ads and A/B testing. read more »
Discuss     
Picking members of your search marketing team is like picking the right keywords. There are pitfalls and setbacks, but with the right knowledge and a good methodology you can be successful. Frank Watson, aka AussieWebmaster, has trained his fair sha read more »
1 Comment     
Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008