KevinNewcomb

Avatar Posted By: KevinNewcomb 125 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: SEM Industry
The idea of setting industry standards for SEO and SEM is often greeted with lots of dissenting voices. In a way, it feels like you're telling smart marketers they must do search marketing within a box of specific guidelines. But there may be a plac read more »
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Avatar Posted By: KevinNewcomb 181 days ago
Topic Type: News Story (Jump to http://blog.kevinnewcomb.com)
Category: Water Cooler
I saw a a BusinessWeek column today advising small businesses to avoid things like RSS feeds, blogs, SEO, AdWords, and Web 2.0. It got me so riled up, I had to write a post to my blog, and then submit it to a social news site or two. read more »
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Avatar Posted By: KevinNewcomb 181 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Google AdWords
It's easy to find high-level discussions of how to plan a search advertising campaign. But sometimes, a new advertiser needs to know the actual steps of setting up an AdWords campaign, and look into the methodology of setting up ads and A/B testing. read more »
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Avatar Posted By: KevinNewcomb 266 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com)
Category: In House SEM
Picking members of your search marketing team is like picking the right keywords. There are pitfalls and setbacks, but with the right knowledge and a good methodology you can be successful. Frank Watson, aka AussieWebmaster, has trained his fair sha read more »
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