MattSawyer

Avatar Posted By: MattSawyer 8 days ago
Topic Type: News Story (Jump to http://www.seoptimise.com)
Category: Usability
Many SEO practitioners still apply optimisation techniques like in 1999. Back then popular belief was that it was perfectly enough to lure Internet users to a website with whatever means it takes and then everything else would would work fine. Thing read more »
1 Comment     
Avatar Posted By: MattSawyer 23 days ago
Topic Type: News Story (Jump to http://www.search-engine-war.co.uk)
Category: Blogging
I'll credit this to Jonah Stein because he was the one who pointed it out to me, but said he didn't blog so I could do it. The Akismet stats page clearly shows that since about August 2008 the ratio of Ham (legit blog comments) to Spam has been in d read more »
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Avatar Posted By: MattSawyer 23 days ago
Topic Type: News Story (Jump to http://holisticsearch.co.uk)
Category: Social Media
Twitter has become the new bloggers playground, with Andy Murray (Tennis Player) and even Obama twittering on a fairly regular basis (although I would suggest the Obama postings may become slightly less frequent ;)). However it has also become a com read more »
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Avatar Posted By: MattSawyer 23 days ago
Topic Type: News Story (Jump to http://www.e-consultancy.com)
Category: Search Marketing
Although decent organic search engine optimisation (SEO) continues to rely hugely on content, the standard of copy needed to work effectively continues to rise.

It used to be that some fairly horrific keyword stuffing could see a website soaring read more »
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Avatar Posted By: MattSawyer 29 days ago
Topic Type: News Story (Jump to http://www.seounique.com)
Category: Google Other
Local search has always been one of those areas where people assume the technique is nothing more than a small addition to a larger SEO strategy. As search in general is becoming more user centric based on individual preferences and location any SEO read more »
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Avatar Posted By: MattSawyer 30 days ago
Topic Type: News Story (Jump to http://www.wired.com)
Category: Blogging
Writing a weblog today isn't the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing ca read more »
2 Comments     
Avatar Posted By: MattSawyer 33 days ago
Topic Type: News Story (Jump to http://googleblog.blogspot.com)
Category: Google
While we've indexed documents saved as PDFs for some time now, scanned documents are a lot more difficult for a computer to read. Scanning is the reverse of printing. Printing turns digital words into text on paper, while scanning makes a digital pi read more »
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Avatar Posted By: MattSawyer 33 days ago
Topic Type: News Story (Jump to http://www.blogstorm.co.uk)
Category: Link Building
Building links for household brands is tough, building links for affiliate websites is even tougher. In this guide I’ve asked two of the leading affiliate and SEO experts how they approach link acquisition for affiliate websites. I’ve also added my read more »
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Avatar Posted By: MattSawyer 33 days ago
Topic Type: News Story (Jump to http://www.e-consultancy.com)
Category: Other Online Marketing
In 2009 many companies will struggle against a tide of negative consumer sentiment, driven by the economic downturn. It’s looking like the days of free and easy spending are over, for now. read more »
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Avatar Posted By: MattSawyer 34 days ago
Topic Type: News Story (Jump to http://www.e-consultancy.com)
Category: Other Online Marketing
With keywords placed bang in the middle it is clear that we’re talking here about SEO-focused PR, which remains a fantastic opportunity for anybody not doing it. And by ‘anybody’ I mean both clients and PR people. read more »
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Avatar Posted By: MattSawyer 37 days ago
Topic Type: News Story (Jump to http://www.e-consultancy.com)
Category: Blogging
Wired’s senior editor Paul Boutin has climbed aboard the 'blogging is dead' train, pointing to Jason Calacanis’ decision to quit blogging as a primary reason to bail out. read more »
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Avatar Posted By: MattSawyer 37 days ago
Topic Type: News Story (Jump to http://www.distilled.co.uk)
Category: Google
I’m not an expert on anti-trust / monopoly law, but it wouldn’t surprise me if a company with a truly dominant market share treating its competitors differently to everyone else didn’t break the rules. I think this would be like Microsoft selling Vi read more »
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Avatar Posted By: MattSawyer 44 days ago
Topic Type: News Story (Jump to http://www.datadial.net)
Category: Online Marketing
Websites have come a long way, not just in terms of design and technology, but also in their intention. A few short years ago your website was just an extension of your offline promotional material. You had a bit of an introduction, a few pages abou read more »
1 Comment     
Avatar Posted By: MattSawyer 71 days ago
Topic Type: News Story (Jump to http://www.e-consultancy.com)
Category: Other Search Marketing
While most well known retailers are now selling their products online, a number have yet to take the plunge. This includes brands like Primark, Morrissons, Gap (in the UK) and others.

We know that such firms are missing out on an extra revenue s read more »
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Avatar Posted By: MattSawyer 75 days ago
Topic Type: News Story (Jump to http://www.mattcutts.com)
Category: Google Other
I’ve checked with folks at Google and they confirmed that http://too.blogspot.com/ is Sergey Brin’s blog. The name “too” reflects Sergey’s additional life outside work. One of his first posts is about the fact that he might be more likely to develop read more »
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Avatar Posted By: MattSawyer 76 days ago
Topic Type: News Story (Jump to http://www.e-consultancy.com)
Category: SEO
It’s an area that is overlooked on many websites, but URL design is an important consideration. Bad URLs may mean that you website won’t be found, visited, or submitted to sites like Digg.

Ideally, URLs should be short, readable, descriptive and read more »
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Avatar Posted By: MattSawyer 76 days ago
Topic Type: News Story (Jump to http://www.datadial.net)
Category: Blogging
Corporate blogs have become far more commonplace over the past few years as companies begin to realise their importance. read more »
2 Comments     
Avatar Posted By: MattSawyer 379 days ago
Topic Type: News Story (Jump to http://blog.seoptimise.com)
Category: SEO
A few months ago Topix, a site with 50% of its traffic coming from Google, announced they were moving from Topix.net to Topix.com.
The Wall Street Journal picked up the story and quite a lot of SEO people no doubt read it so lets see how the move i read more »
1 Comment     
Avatar Posted By: MattSawyer 379 days ago
Topic Type: News Story (Jump to http://www.kaushik.net)
Category: Web Analytics
Blogs are not websites. The old school model of content creation, content consumption and content distribution does not apply to blogs. (Neither do “traditional web analytics” measures.) read more »
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Avatar Posted By: MattSawyer 379 days ago
Topic Type: News Story (Jump to http://www.e-consultancy.com)
Category: Yahoo Other
Yahoo!'s European staff have been given a deadline to turn around parts of the business that have been performing badly.
Tony Coppell, the head of Yahoo!'s European operations, told the FT that some of the firm's regional properties may be sold off read more »
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Avatar Posted By: MattSawyer 380 days ago
Topic Type: News Story (Jump to http://www.e-consultancy.com)
Category: Other
New research suggests that trust in online retail is improving, though 24% of shoppers still have concerns over the issue.
According to the IMRG’s E-Customer Service Index, confidence in e-commerce security has risen 2% over the past three months read more »
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Avatar Posted By: MattSawyer 382 days ago
Topic Type: News Story (Jump to http://www.fusednation.com)
Category: SEO
This is a little bit of a rant about the state of the SEO industry (specifically the UK SEO industry) - we’re plagued with dodgy agencies and consultants dragging our collective name through the mud - do we do something about it or just wade through read more »
1 Comment     
Avatar Posted By: MattSawyer 385 days ago
Topic Type: News Story (Jump to http://blogoscoped.com)
Category: Google AdSense
Similar to what Google has been doing with ads in search results, they also now restricted the clickable area in AdSense (the kind of Google ads webmasters can include on their pages). Instead of allowing a click to be triggered in a broad rectangle read more »
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Avatar Posted By: MattSawyer 390 days ago
Topic Type: News Story (Jump to http://www.clicks.ws)
Category: Link Building
Many people approach link baiting focused purely on getting front paged on Digg. It is however entirely possible to complete a successful link baiting campaign without getting the benefit of the Digg effect. read more »
7 Comments     

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