OnlineMarketer

Here is why Julia Allison is a terrible example of self-promotion, a warning of the missteps of public relations, and why WIRED ought to be ashamed. read more »
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I've been thinking a lot recently about my career path. In part, my vocation (online marketing) did not even exist when I was in college.

How did I get here? And how can I help others find success in their marketing careers? read more »
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AC/DC didn't just rock. They also gave us lessons that can be applied to your career in copywriting. Here are 5 ways Angus and the boys can help! read more »
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This isn't a joke or some huckster jive. I know the secret, but it's not what you think... read more »
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Marketers must think deeply about customer experiences and communication. In whatever field you work, do you have an extraordinary sensitivity? But while marketers are focusing on both big-picture subjects and tiny details, are they missing out on t read more »
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The ins and outs of Facebook read more »
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In this continuing series, I am covering how you can become not only the best blogger you can be, but also how to become recognized in your field and thus adequately compensated. The first two installments covered tactics - commenting and optimizing read more »
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Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers.

The th read more »
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Market research (especially customer-focused research) must be taken with a sizable grain of proverbial salt. Here are four reasons why. read more »
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Done right, paid search advertising is one of the easiest ways to increase knowledge of your product or brand. But done poorly, it can cause your marketing budget to hemorrhage and turn your customers against you. Don't forget to Sphinn this article read more »
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Yesterday, I wrote about making your emails personal. Today, I’ll write about increasing your open rate and click-throughs by making your emails targeted and relevant. And don’t forget to subscribe so you don’t miss the final post in the series abou read more »
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Sometimes with all the Web 2.0 hullabaloo, we stray from the communication basics that have worked so well for millennia. This week, I will show you three easy methods guarenteed to improve your open rates and click throughs - and they are so simple read more »
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Citibank failed in customer service on the same day that Amazon excelled. Here's the story of one business' failure in a Web 2.0 world. read more »
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I admit I used to poo-poo Seth Godin. In my business, that’s akin to snubbing Jesus. But I never understood why so many marketers loved his writing. I’d read Seth’s blog, caught him on several podcasts, and read his articles, but I didn’t get him un read more »
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This is a great post from my first guest blogger! read more »
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What every ad creator needs to know... read more »
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7 easy ways to optimize your blog for search. read more »
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Latinos are the fastest growing demographic in America. Yet marketers often approach their Latino marketing in a stereotypical, "muy caliente" way.

Could dignity in marketing actually be better for business? read more »
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Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.