Ruud

"Online search has become so efficient that most Internet users are now impatient with anything less than great results."

With more searchers clicking first page results and less searchers reporting to be willing to go past page three results, or read more »
1 Comment     
From the post: "The simple explanation of how the program works is that Google attempts to identify lists on the web as it crawls pages" read more »
1 Comment     
"The truth is that, while it isn’t easy, it is possible to have both loyalty, engagement and a big audience.

This delicate balance hinges on perception." read more »
Discuss     
After receiving questions from the press, Jeff Merkey, formerly at Novell, has made a statement that Jimmy Wales offered to clean up Jeff's entry and place him under his 'special protection'. Protected entries can only be edited by Wikipedia adminis read more »
Discuss     
Two-fold problem: misusing money from the foundation and editing an entry in a possible conflict of interest scenario.

As Wikimedia Foundation chair woman Florence Devouard chastises Wales in a personal email; "I find (it) tiring to see how you a read more »
Discuss     
"If your text is temporarily "hidden" as part of your site's UI but is still intended for the user to see at some point, you probably don't need to worry about Google mistakenly viewing it as deceptive." read more »
Discuss     
"There are million of various theories out there about how to find out if your site is penalized by Google.

I thought I’d recap what Google officially says, and by officially I mean on their domain and bearing their brand." read more »
Discuss     
''If you login to Google Webmaster Tools and go to your "links" and then "external links" section, you may notice Google removed the "Download This Table" link from the bottom. What remains is the "Download all external links."'' read more »
1 Comment     
How the process of getting a book summary applies to getting client information to work with.

"From just these few questions, I’ve gotten a feel for the specialty, area of service and the unique value proposition of this client’s business. From s read more »
1 Comment     
"The mindset of my generation (18-34) is a cynical one -- a mindset that desires authenticity and is skeptical of randomly nice people (after all, how many times has a "nice person" turned out to be selling insurance, CUTCO knives, or a spot in thei read more »
Discuss     
Great step-by-step overview of adding a 2nd widget ready sidebar to WordPress read more »
Discuss     
Everything can be found. *Everything*.

The good thing? "...if you’re wiling and able to be yourself in front of everybody and own what you say and do - then you’re going to stand out from your competition." read more »
Discuss     
Seth: "Here's what you do:
Put a picture on your website. Something novel but still recognizable.
Or something really useful.
Then, put lots of links to various websites within the image." read more »
Discuss     
350+ blogs so far. Includes an ad-price info delivery idea (see: ads). read more »
Discuss     
Cool social media hotspots become deadbeat boring adult meetups. Where's a teen to hide?

From the article: "And his 72-year-old grandmother sends him online instant messages every day so they can better stay in touch while he is at university."
read more »
Discuss     
As more and more women turn to beauty blogs, the cosmetics industry is taking beauty bloggers serious.

This is what we call the Inverse Target Strategy:

"“It would be foolish to ignore them,” said Ms. Brod, who recently hired an employee whose read more »
Discuss     
It's focused around newspapers and newspaper websites -- but there's pretty solid stuff here.

"Readers owe you nothing. They have no responsibility as citizens to read your reporting, and no responsibility as consumers to look at your ads."

". read more »
2 Comments     
"...what people really want is the ability to connect to each other, not to companies. So the permission is used to build a tribe, to build people who want to hear from the company because it helps them connect, it helps them find each other, it giv read more »
Discuss     
Oh joy. I can barely contain my excitement. :D read more »
Discuss     
Things that make you go "hmmm"

"...you are seeing 1 or 2 percent of a community shaping where the whole community is going. A small dedicated group of people can manipulate these sites very easily...." read more »
Discuss     
Subway sues regarding "false claims" in user-generated content.

Can it?

"...the video contest raises a novel legal question: Quiznos did not make the insulting submissions, so should it be held liable for user-generated content created at its read more »
Discuss     
"1. What was the main point of this post? have I made it clearly?

2. What do I want readers of this post to do? have I led them to this action?"

... and 11 more things you should ask yourself read more »
Discuss     
"I've included more coaching questions than I normally do in a post - they're designed to encourage reflection, to help you work out your own writing solutions rather than just taking a spoonful of advice from me. " read more »
Discuss     
"Facebook as a ready-made marketing program. ... Sony was happy, it exceeded expectations, and users of the application weren’t over branded." read more »
Discuss     
What to do if you want to add a special map without using KML files and what not?

Google says; use Microsoft's free MapCruncher for Virtual Earth.

They include an example. read more »
Discuss     
Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008