SEPTom

I think it will be hard to displace Google in the short term but I have been thinking that Google may be the only entity that can kill Google. And one way they may be doing that is through their consistent insistence on using No Follow for certain l read more »
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Ruud Hein's ongoing series: How Search Really Works. This week he speaks to relevance. read more »
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SEP's 'The Guy' had the opportunity to partner with a client in running an AdWords test campaign. And while things didn’t necessarily pan out as planned, there were some valuable and salient learnings. read more »
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How scary is this; Microsoft has applied for a patent on technology that will enable computers to monitor user behavior “to facilitate managing and optimizing the utilization of various system resources”. read more »
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By now you've all heard of the "Internet Phenom", Congressman Ron Paul of Texas. Well this is n excellent synopsis of how his campaign has been built using social media. read more »
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Interesting piece on content scraping. How do you feel about about the issue? read more »
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Darby looks at How word-of-mouth (WOM) needs support
and How to leverage in-store questions and online traffic read more »
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A ton of new features were added to Google Earth in 2007. Here is a list of the Top 10. read more »
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According to BtoB's "2008 Marketing Priorities and Plans" survey, 60.1% of marketers plan to increase their overall marketing budgets next year predominantly in online, events and direct, despite the softness in the overall economy. read more »
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Chris Copeland takes Gord Hotchkiss to task read more »
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From the page: "THE PATENT INFRINGEMENT FIGHT BETWEEN Google and HyperPhrase Technologies over the contextual linking components in AdSense and Google Toolbar just got more complicated, as the U.S. Court of Appeals for the Federal Circuit has overtu read more »
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Donna talks about a social network specializing in sharing business ideas, with a $10.000 monthly prize to the best idea as determined by community votes. read more »
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A presentation of the findings of the Mitchell report as a social network or "if Mets batboy turned personal trainer Kirk Radomski had a Facebook account" read more »
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Over the past 18 months, sites such Snubster, Enemybook and Hatebook are appealing to Internet users who get a kick out of the tongue-in-cheek humor of mocking their friends and others who are just plain cynical. read more »
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From the page: "If a church can create a video with viral potential and upload it to a social media site, anyone can do it." read more »
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Tracey Fedrychowski on things to keep in mind when optimizing for personalization. read more »
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Around 373 million broadband-enabled Internet users will use social media such as YouTube, Facebook, Flickr and MySpace this year, as well as using podcasts, writing blogs and contributing to review sites. This figure will have risen to 1 billion in read more »
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A team of researchers from Harvard and the UCLA are monitoring the Facebook profiles of an entire class of students at one college. Here are their findings. read more »
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The SEP Guy on interest is the best acquisition tool ever! read more »
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Close to 8 million Canadians have signed up – 85% in the past year alone, unpublished study reveals read more »
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“… it’s really not a matter IF the mobile phone will become the dominant internet platform any more but WHEN…” - Yahoo! analyst Russell Beattie read more »
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survey of 76 of the largest U.S. charities found that 75% are using some form of social media, including blogs, podcasts, message boards, social networking sites, video blogging and wikis. More than 41% of the charities surveyed are using online vid read more »
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First it was CNN and YouTube, now ABC will provide campaign-related Web 2.0 content to Facebook’s users. read more »
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Greg Cangialosi's subjective thoughts around social media and its overall impact on business and marketing. read more »
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Interesting numbers from successful Mobile Marketing Case Studies from around the world. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008