SimonHeseltine

"Next month, I'll be joining Ford Motor Company (NYSE: F), to head the social media efforts there. Now I'll have the opportunity to work with another talented team of communications executives at Ford, as well as Maggie Fox and the Social Media Gro read more »
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Joy Brazelle writes about things you shouldn't use your Analytics for.

i.e.

Analyze Individual Visitor Paths
Although this may seem interesting and a excellent way to kill a lot of time, information gleaned at a level this granular is not read more »
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My interview with Piers Stobbs of ComScore Europe, ahead of his presentation next week at SES London on Searcher Behavior Research.

Just a taste of what you can expect if you head to the show, or what you can expect to see reported on the blogs read more »
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Just when you thought you’d seen everything, Search Engine Strategies announces that the last session of the first day of their upcoming SES-NYC show will be a ‘Super Session’ on ‘How to Train your Pets to Search’. This session is not restricted to read more »
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Dr. Richard Barnes, an admissions tutor at Cambridge University in England has confessed to joining Facebook so he could check out the profiles of students applying to Emmanuel College (part of Cambridge University). Is this right? Should what you p read more »
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On December 15th at 11.30am there'll be a meeting of the Virginia SEM group in Vienna, VA. All are welcome to attend. read more »
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Creating a successful marketing campaign is not done on a whim, but instead requires extensive research and planning. To be successful you have to put in the time and effort into the creation of the campaign and not just reacting to what you learn read more »
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Jacob Wolfsheimer has put together the definitive guide for the application process for Google Grants for nonprofits and agencies representing nonprofits. read more »
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Google's director of product management, and Google's group business product manager, address the possibility of bundling image or video ads into sponsored search results as part of Google's Universal Search. read more »
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A nice overview of the eligibility requirements, benefits and drawbacks of the Google Grants program for 501(c)(3) non-profit corporations. read more »
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Over the last 24 hours Facebook has had 6 big brand advertisers, including The Prudential and Virgin Media, pull their ads due to poor targeting. Which happened after their ads were seen on the group pages of a right wing, anti-immigration, anti-Eu read more »
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Social media need not be intimidating. The basics to becoming truly social are easy to embrace and won’t take but a few moments. You can put these five easy tips into effect to put a friendly face on your organization and engage in social media in a read more »
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Gord Hotchkiss wrote about a bad experience searching on Adweek, this made me remember the poor site search that SEW used to have. With the new redesign, has it improved? (See if you can guess the answer from the title) ;) read more »
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Yahoo's new Exceptional Performance grading tool - YSlow - grades websites on 13 different indicators. Search Engine Land ended up with an F. read more »
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People using Dell co-branded Google search don't get Universal search, yet people using Firefox co-branded Google search do. So the Dell users don't get to see the bikini clad Lindsay Lohan images that the everyone else does... read more »
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Is a CEO blog the right move for every company? The answer is no! So what makes it the right choice for yours? read more »
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Candidates are increasingly using social media and many have a significant presence on several different social networks. Fred Stutzman of TechPresident has a great post on Senator Dodd’s use of the new social network aggregator tool, MyLifeBrand, read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008