SportsGuy

Avatar Posted By: SportsGuy 7 days ago
Topic Type: News Story (Jump to http://www.theonlinemarketingguy.com)
Category: Water Cooler
Funny reading on how to give more than 100% at work. I recently came across this mathematical formula and darned if it isn't true in many cases.

Some fun reading for the weekend. read more »
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Avatar Posted By: SportsGuy 23 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: In House SEM
Interview with a truly great in-house SEM. Rob has a huge background in online & search marketing, and he's just a nice fellow to know. read more »
1 Comment     
Avatar Posted By: SportsGuy 42 days ago
Topic Type: News Story (Jump to http://www.theonlinemarketingguy.com)
Category: Blogging
Just finished reading Blogging Heroes by Michael Banks - great book, insightful commentary by top name bloggers... but I'm left wondering...

Do bloggers get the concepts behind monetization and the potential their traffic holds? I don't mean the read more »
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Avatar Posted By: SportsGuy 79 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: In House SEM
Hope folks find some value in this article and that it gets some discussion going.

Duane read more »
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Avatar Posted By: SportsGuy 135 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: In House SEM
Hopefully folks will find some useful info in this posting of interview questions for SEO candidates. read more »
3 Comments     
Avatar Posted By: SportsGuy 156 days ago
Topic Type: News Story (Jump to http://www.billhartzer.com)
Category: Google Other
Google blacking out? Server power down? New color scheme?

Hardly - just something nifty that could really make you organic listing jump off the page! read more »
6 Comments     
Avatar Posted By: SportsGuy 191 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: In House SEM
Includes a point-form list of things to do. Hope folks find it useful.

Duane read more »
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Avatar Posted By: SportsGuy 204 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Microsoft Other
One of the funniests end offs I've ever seen - ...and a who's who in the world of search, too! read more »
3 Comments     
Avatar Posted By: SportsGuy 289 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: In House SEM
Feeling ignored? Read on to hear some tested tactics to help you get your message across and win some friends at the same time. read more »
4 Comments     
Avatar Posted By: SportsGuy 290 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google AdSense
Well, I think this may really hurt. :(

I mean, how has user behavior been taken into consideration? If a user *tries* to click on the ad, and nothing happens, will they hunt around for the small windows that will allow their click, or will the read more »
3 Comments     
Avatar Posted By: SportsGuy 302 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: In House SEM
Excellent article from Jessica Bowman that gives great insights into how to "win friends and influence people" in your company.

Should prove useful to those in larger companies with many stake-holders in any given project. read more »
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Avatar Posted By: SportsGuy 318 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: In House SEM
Article on performing SEO on a large scale - things to consider, things to implement and very few lists. ;)

This article is a primer for anyone stepping into a role managing a large site (think millions of pages). Ideas on how to build the tools read more »
4 Comments     
Avatar Posted By: SportsGuy 326 days ago
Topic Type: News Story (Jump to http://h20325.www2.hp.com)
Category: In House SEM
More info on the SEMPO IN-House Survey from an in-house SEM blog at HP. Always interesting to see how others value projects like this.

For the record, the author is on the in-house SEM committee with me.

Duane read more »
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Avatar Posted By: SportsGuy 330 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com)
Category: In House SEM
We've got a dedicated salary survey running for in-house SEMs.

If you ARE an in-house SEM or they work for you, it's worth participating to see the results in November.

Duane Forrester
Co-Chair - SEMPO
In-House SEM Committee read more »
3 Comments     
Avatar Posted By: SportsGuy 331 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: In House SEM
Jessica's article is spot on. It offers those in-house an excellent template for understanding some of the most important relationships they can foster.

We're truly beginning to see that SEO should be included in every aspect of an online produc read more »
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Avatar Posted By: SportsGuy 333 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Microsoft Other
Microsoft goes shopping and buys a shopping engine.

...am I out of several loops, or do some of these acquisitions by the big brands seem to come from left field? I mean, in this instance, while I'm sure Jellyfish is a great product, I've simply read more »
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Avatar Posted By: SportsGuy 333 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: In House SEM
Like the title says - it ain't voodoo. Some useful takeaways at the end of the article. Things every in-house SEM needs to be ready to tell their Executive to keep things pointed in the right direction.

I hesitate to say there's a "list" there, read more »
5 Comments     
Avatar Posted By: SportsGuy 334 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google SEO
So, now that we're seeing a resurgence in the "importance" of the meta description tag, will folks stop blathering that "Metas don't matter"?

In the general sense, there has been a move over the last 2 - 3 years, for folks to down-play the import read more »
1 Comment     
Avatar Posted By: SportsGuy 337 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: In House SEM
Decent overview - and I really agree with the idea that it's hard to attract talented in-house folks. The pool is shallow - there aren't many of us when compared to the larger numbers of generalist marketers.

Companies need to get seriously crea read more »
1 Comment     
Avatar Posted By: SportsGuy 337 days ago
Topic Type: News Story (Jump to http://www.theonlinemarketingguy.com)
Category: SEM Industry
Search and celebrity - why has our industry not spawned house-hold names? Many have the money, but not the notoriety - why not? Thoughts on Vanessa Fox replacing Vanna White, and is Paris secretly a member of MENSA? read more »
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Avatar Posted By: SportsGuy 343 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: In House SEM
Detailed tips on how to vet an agency before you sign that contract, and why it's so important to find the right fit. List of actual questions to ask them and how to interview the folks they say were past, happy clients. read more »
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Avatar Posted By: SportsGuy 396 days ago
Topic Type: News Story (Jump to http://www.theonlinemarketingguy.com)
Category: AOL
Heard this from a source who got it from someone inside AOL - rumor has it AOL is going to be changing it's brand to TMZ.

That's the same hotter than hot entertainment domain which they happen to own. With AOLs brand declining, and TMZ on the ri read more »
3 Comments     
Avatar Posted By: SportsGuy 400 days ago
Topic Type: Discussion
Category: In House SEM
So, this discussion is a follow up to a recent SEL article on networking for in-house SEMs.

I know many in-house folks keep a low profile, but does this mean they end up limiting their networking opportunities.?

And for those who are active in read more »
6 Comments     

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