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Avatar Posted By: bfblank 35 days ago
Topic Type: News Story (Jump to http://www.briansolis.com)
Category: Social Media
Everything we share online, the comments we leave, the posts we publish, the pictures and videos we upload, the updates we tweet, the statuses we broadcast in social networks and lifestreams, contribute to disparate digital recreations of how people read more »
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Avatar Posted By: bfblank 52 days ago
Topic Type: News Story (Jump to http://www.briansolis.com)
Category: Online Marketing
The point of this article is to redefine how startups (not solely tech companies) view and define early adopters and the "echo chamber" in order to gain momentum in order to “cross the chasm” to the next tier of evolution, adoption, and monetization read more »
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Avatar Posted By: bfblank 126 days ago
Topic Type: News Story (Jump to http://www.briansolis.com)
Category: Social Media
In the digital age it was just a matter of time before the SEC changed its view on disclosure. Looks as if gone are the archaic and costly methods of disclosure like faxing and press release distribution as blog posts and website entries are now acc read more »
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Avatar Posted By: bfblank 189 days ago
Topic Type: News Story (Jump to http://www.briansolis.com)
Category: Networking
We all know about the elevator pitch but with media and bloggers getting more and more noise shouted at them everyday, the time you have to get your message through is just a fleeting moment. Imagine criss-crossing on an escalator and the amount of read more »
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Avatar Posted By: bfblank 209 days ago
Topic Type: News Story (Jump to http://www.briansolis.com)
Category: Blogging
In the PR world of reaching out and connecting to bloggers to try and interest them in what our clients are doing, sometimes there is a fine line in what is considered Spam and a general pitch. This article is a great read about when pitching goes s read more »
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Avatar Posted By: bfblank 239 days ago
Topic Type: News Story (Jump to http://www.briansolis.com)
Category: Social Media
The end result of marketing is the same, but the way we go about it has definitely changed with social media. Check this post out on some good resources, research and examples of social media marketing. The textbook cookie-cutter approach won't suff read more »
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Avatar Posted By: bfblank 251 days ago
Topic Type: News Story (Jump to http://www.briansolis.com)
Category: Networking
We all know Twitter is an essential example of the conversations that help define Social Media. What if we could find the conversations that were important to us, even if we don't follow the people engaged in those conversations? I think it would tr read more »
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Avatar Posted By: bfblank 253 days ago
Topic Type: News Story (Jump to http://www.briansolis.com)
Category: Social Media
When it comes to PR, many see just the "screws" like Facebook, Flickr, blogs, podcasts, etc. We often forget the real tool behind it--the "screwdriver" or engaging in two-way conversations whether online or in person. Many people see the tagging of read more »
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Avatar Posted By: bfblank 283 days ago
Topic Type: News Story (Jump to http://www.briansolis.com)
Category: Social Media
OK, so sliced bread still has a leg up on social media...but it is still a very powerful marketing tool. Brian Solis takes a look at social media and reminds us not to put all our eggs in one basket. read more »
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Avatar Posted By: bfblank 297 days ago
Topic Type: News Story (Jump to http://www.briansolis.com)
Category: Social Media
We should all be familiar with at least the term Social Media Press Release and many of us see the potential behind it and have seen the failure rates of the traditional press release in news coverage around the blogoshere and tech industry. So wher read more »
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Avatar Posted By: bfblank 322 days ago
Topic Type: News Story (Jump to http://www.briansolis.com)
Category: Social Media
Here is a unique post from Brian Solis of PR 2.0 on the value of online conversations. Looks into the "Lazyshpere" dubbed by Steve Rubel and creative content and the ensuing (hopefully) dialog. read more »
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Avatar Posted By: bfblank 343 days ago
Topic Type: News Story (Jump to http://www.briansolis.com)
Category: Social Media
Just starting up or looking to move your company into the big leagues? Here's a great primer for startups of all calibers to get you thinking about the role and benefits of public relations in your marketing mix. read more »
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Avatar Posted By: bfblank 358 days ago
Topic Type: Discussion
Category: Social Media
Tackling the ever-growing social media world for marketing and communications can be overwhelming, doing it correctly can bolster a company's reputation and sales. So where does one start? Here is a great piece dissecting the art of getting the most read more »
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Avatar Posted By: bfblank 367 days ago
Topic Type: News Story (Jump to http://www.briansolis.com)
Category: Social Media
Thou Shalt not forget about customer service...

Brian Solis has some good points here about keeping customer service in mind in your new media Marcom plans. So don't neglect the CS folks, they are your front-line messengers on the social media f read more »
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