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Testing a 3rd-party backlink building service, as an SEO/SEM firm; here's our results, and summary reasons why it very obviously isn't helpful. read more »
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The more traditional domain of "Information Management" both requires and supports the newer domain of "Internet Marketing" - SEOs should be Information Architects, and vice versa. read more »
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Decent piece by FOX 5 News on Internet Image Management (i.e. Reputation Management and SEM/SEO). read more »
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Even the big media dogs need to cross their "t's" and dot their "i's" when it comes to hyperlocal online marketing, SEO/SEM/SMM. Without it, the neighborhood will eat you up. read more »
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We recently had an interesting case with a client who produces a print product that reflects a very culturally-diverse reader base. The target audience and demographics come from all over - India, Turkey, Germany, Italy, Indonesia, China - you name read more »
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We've been experimenting for some time with internet marketing to the areas that are difficult to define in terms of set geopolitical boundaries and zipcodes. Areas you know, and can describe to your friends and neighbors, but nobody else knows abou read more »
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Business Owners - You need to make sure there's synergy and integration between the provider of your INTERNAL Content Management, Search and Website/Portal capabilities (i.e. B2B), and the provider of your EXTERNAL Content Management, Distribution a read more »
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Conquesting as used in the Advertising Industry, is a means to deploy an advertisement for one’s products or services adjacent to editorial content relating to the competitor or the competitors’ products. In the online world it usually means biddin read more »
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Newcomers and wannabes be alerted - don't claim to have achieved "#1 SERPs" as part of your cached-forever Internet marketing messaging - things change, quickly, and your potential customers will probably notice. read more »
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Here's an interesting Government 2.0 story where a local government official complains via email about a real estate blog's veracity, demands material be removed, and refuses to "respond via the blog" - thereby provoking, as we understand all too re read more »
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Note the recent Senate hearing on "E-Government 2.0: Improving Innovation, Collaboration, and Access" - it seems Google's discovered that you can't find much useful information via search on government websites. read more »
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SEO/SEM/SMO/SMM professionals have the obligation to their customers to help them manage not only their online "presence", from an awareness and popularity perspective, but also to manage their actual online inventory of content and information. The read more »
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New word for eveyone, we're claiming coinage here - mainly because we've been struggling with the concept. Across several of our blogs, we use a pseudonym that is also the name of an avatar. While the pseudonym is appropriate for written material, t read more »
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The Internet did in fact matter in this year's local and regional elections recently concluded - mostly from the perspective that SEO/SEM techniques were ignored. The most telling evidence was the proliferation of negative items, with no attempts at read more »
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