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Local advertising networks like Superpages and Citysearch will continue to lose relevance as search engines become the first stop for consumers. To date they have prospered as the "middlemen of paid search" - using advertising networks to drive view read more »
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How defensible is your revenue stream when up against losses in search traffic? read more »
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Each year Citysearch spends an estimated $100 million on paid search - as much as 1/3 of its revenues. The company passes this costly burden onto its members in the form of paid-for profile views. Is Citysearch the most profitable search arbitrage s read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008