dedmond29

The same tools that can be used to spread something sensationally false can also be used for the dissemination of accurate information as well. In my opinion, we should proactively address issues of SEM ethics and integrity before others make that read more »
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For those of you interested in calculating PPC projections, here is a basic PPC calculator that is available for download. The Excel formula allows you to determine profit (loss) at any PPC level - campaign, ad group or keyword. read more »
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"One of my favorite things about the Search community is that they are not only smart but also pretty darn witty." Here are 22 posts designed to make you laugh - from lists to call-outs to just simply funny subjects. read more »
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While there are many guides out there on increasing your blog readership and gaining subscribers, following the steps in this guide will give you all the tools you need to destroy your readership. read more »
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From the page: "here are a few ways candidates and marketers should be looking to leverage the power of Paid Search in their political endeavors" read more »
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Todd Defren makes some excellent points about the challenges faced when leaders create a company blog and offers ideas for those looking to take the plunge into the blog world and learning what blogging is about. read more »
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Jason Falls recaps the success of his Twitter Tracker project at the Baja 1000 with Robby Gordon. Check out how social media efforts improved online media exposure and generated blog post mentions. A real success story using social media. read more »
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Researchers at HP Labs analyzed 29,864 Digg submissions made popular in 2006 in an effort to understand how some messages become popular among large populations. They analyzed the reach once a story becomes popular and the rate of time to which the read more »
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Best Buy employees have created a Myspace forum for sharing stupid customer stories. While it's all fun and light hearted, should Best Buy be worried about how they're brand is being represented in this social media platform? read more »
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Imagine that Muhammad Saleem (or any other top 100 Digg user) thinks your article is worth submitting to Digg. They're all ready to submit and your URL is not compatible! Don't be that website owner. Verify your URL's works with social media websit read more »
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We're all looking at social media applications as an opportunity but how many of us are actually integrating these tools on a regular basis? Here's a proposed look at the how, why and what social media tools may make sense in the everyday business read more »
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In relation to the recent topic of Website Grader - whether you agree or not with it's value, here are some key takeaways on what went right in the discussion and ideas on how you can apply it to your own social media strategy. read more »
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Lyndon Antcliff provides some sound advice on what differentiates the success or failure for many blogs: The ability of the blogger to create a unique personality. It's been said before, but savvy readers will take note from good writers and do the read more »
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FTA: We were absolutely stunned (although not entirely surprised) to find out that Google is slowly testing FREE Bid Management Technology within select Google Adwords accounts. read more »
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Tips and recommendations for making certain that your wordpress blog is not subject to spammers or malicious attacks and hackers. read more »
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The development of a blog does take time and consideration. Strategic decisions include goals and objectives, blog software, and design/usability amongst others. While all of these components are important, here are 16 ways to stop your blogging ini read more »
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Most would agree that effective blogging is an essential ingredient within a search engine marketing strategy, but the question posed is what success stories, motivators and obstacles must be overcome in order to transform the skeptical client into read more »
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There are a ton of social media tools online to help with all aspects of your community building strategy and the difficulty is finding the ones that make the most sense for your specific needs and situation. Social Media Expert Chris Brogan offers read more »
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Joakim Jardenberg from Sweden managed to buy a new GOOGLE license plate for his car. The cost is 6.000SEK for ten years - or $872. One of the goals of the endeavor was to show how building a brand is even more important now in today's business envir read more »
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Avinash Kaushik provides action plans for evaluating and reacting to the bounce rate of your pages in relation to overall website traffic, referral sources, keywords (organic and PPC) and page views. read more »
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Will Google AdWords' update, using Max CPC versus actual CPC, be more beneficial for the user experience or will it just raise the advertising costs for companies competing for PPC placement? read more »
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A good checklist identifying strategic business considerations that factor into the decision on whether to outsource search engine optimization (SEO) and/or pay-per-click (PPC) bid management or create an in-house team. read more »
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Aaron Wall answers a readers question related to classifications of large and small websites and why sites with strong brand awareness, larger AdWords budgets, and other authoritative factors may have an advantage in the manipulation of organic sear read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008