evision

Avatar Posted By: evision 30 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: SEO
You’ll learn ~ Tips to better rankings & more click-throughs from SERP's for your PDF’s ~ How to include active links within PDF’s to increase the number of readers who visit your web site while viewing your PDF online ~ And give search engines path read more »
2 Comments     
Avatar Posted By: evision 50 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Usability
A couple of years ago I decided to finally try using an online travel search engine to book a flight. I compared a number of travel search engines to find the easiest one to use. I’ve been using it ever since. I think there may be a couple of lesson read more »
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Avatar Posted By: evision 65 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Search Marketing
Now in our 10th year, eVision has been helping organizations improve results from search marketing and related areas of online promotion while helping our clients improve the conversion rates of the websites.

Working with large and small compani read more »
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Avatar Posted By: evision 79 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: SEO
In “The Beginning of the End? Or the End of the Beginning?” Kevin Ryan at Search Engine Watch talks about the emerging Universal or Blended search results which already is and will continue to dramatically change the search results landscape we’ve a read more »
1 Comment     
Avatar Posted By: evision 142 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Paid Search
Often, after we take over a Pay Per Click (PPC) search engine advertising campaign for a client (such as a Google AdWords campaign) we get a panic call from the client that goes something like this, “You’ve lowered my Impressions!” or “My Click-thro read more »
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Avatar Posted By: evision 164 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Usability
An increasing number of small sites are cycling images, changing messages, and sending offers across the screen using Flash and JavaScript — generally causing havoc among people trying to understand an often complex webpage. This article describes t read more »
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Avatar Posted By: evision 165 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Other Online Marketing
It can be difficult to track conversions from an online marketing campaign that are completed offline, such as sales completed on the phone or during a visit to a physical facility. Here are 8 methods that can be employed to measure or estimate offl read more »
1 Comment     
Avatar Posted By: evision 191 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Social Media
A recent study reported that many people use social media to talk about their customer experience and even more people research companies’ customer service before buying products and services.

You can and should use social media to listen to wha read more »
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Avatar Posted By: evision 212 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: SEO
An article in a newsletter mentioned that the UK is considering legislation to make flogging (fake testimonials etc in blogs) a crime, possibly with jail time.

We use Google Alerts to watch our clients’ competitors for flogging and other blog sp read more »
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Avatar Posted By: evision 226 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Usability
Why should you try to sell to seniors, adults 55 to 60 and up? “Because that’s where the money is!” In this post Todd Follansbee shows how to market to seniors on the web: how they behave differently than younger web users, usability guidelines for read more »
1 Comment     
Avatar Posted By: evision 241 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Search Marketing
How we try measure the Return on Investment from an online marketing campaign for our clients. This example is based on an actual Paid Listing (PPC) campaign, in this case a Google AdWords campaign, but the method can be applied to measure approxima read more »
1 Comment     
Avatar Posted By: evision 258 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Usability
Webmasters are often quick to install a site search tool on a web site. However, the wrong search appliance or a poor implementation can actually hurt your business. Used wisely a site search tool can quickly improve business as well. Here's how to read more »
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Avatar Posted By: evision 268 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Paid Search
This post shows a general cost justification for running a Paid Listing (PPC) campaign and a real world example of how we help clients cost justify using a Search Engine Marketing Agency, like us, to run a paid listing campaign for them. read more »
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Avatar Posted By: evision 268 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Usability
After this law firm’s online marketing campaign was started there was a significant drop in leads from the site. Turns out, as we have unfortunately seen a few times, they were not testing their online forms and undoubtedly lost many leads. read more »
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Avatar Posted By: evision 280 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Usability
A case study showing improvements in web site conversion rates after the site was evaluated for usability and other key factors and then redesigned read more »
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Avatar Posted By: evision 319 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Web Analytics
In this article I look at the traffic from our own referral sites using Click Tracks and show you how you can use analytics to analyze the traffic from your referrers to see which sites are converting.

More importantly I’ll show you how to increa read more »
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Avatar Posted By: evision 320 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Link Building
How optimized online press releases bring traffic from search engines, news sites, and other web sites. How they may help improve search rankings. Plus, how a press release campaign can be used as a tool to discover web sites with which to build a r read more »
1 Comment     
Avatar Posted By: evision 373 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: SEO
An article of tips for optimizing Acrobat Reader Files (PDF) for best search engine results.

* Tips to better rankings & click-throughs from search engine result listings for your PDF’s.

* Including active links within PDF’s to increase the read more »
1 Comment     
Avatar Posted By: evision 452 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Other Online Marketing
Part 3 of the case study to improve conversions on a web site for a software company.

This client’s most important product web page had one key “call to action”, a “How to Purchase” form that few visitors were filling out. Worse many visitors ex read more »
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Avatar Posted By: evision 471 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Web Analytics
Part 2 of the case study to improve conversions on a web site for a software company. This client was asking people to fill out a contact form before they were allowed to view a corporate overview video. Using analytics we showed them how low a perc read more »
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Avatar Posted By: evision 475 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Usability
An example of a great sign up form on Click Tracks’ web site. Its purpose is to encourage people to signup to receive a free PDF about Click Fraud. The page and the form include many of the important elements that Todd Follansbee has tested in ten y read more »
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