galendeyoung

A couple months ago, I noted that one of the 6 mistakes B2B marketers continue to make with organic search was inadequate site architecture—the fact that many B2B sites don't have sufficient content to respond to desired search terms. The solution, read more »
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Great list of categorized articles by Melissa Fach at SEO Aware..."These are articles I have bookmarked, blogged about, adding to favorites and sent to clients. Great articles by some very smart people." read more »
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By now everyone knows that George Carlin passed away last Sunday at the young age of 71. He has been one of my favorite comedians since I could laugh. One of my favorite Carlin bits is "Seven Words You Can Never Say on Television". As a tribute to G read more »
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Linking back to old content is one of the most underrated blog marketing techniques around. It’s good for spiders and for humans to be reintroduced to old material. read more »
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All of us who write articles and blog postings have had our work stolen by others who pass it off as their own. But the brilliance of this one is stunning. read more »
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Many obscure keywords may not be available for PPC, due to their low search volume. However, they potentially represent millions of dollars to be captured via B2B search engine optimization. Here are some examples of things you might not think about read more »
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Local search works well if you have a physical location there. But what if you don't? Here's some tips on how to best use SEO to target geographical markets. read more »
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On Tuesday, Dunn & Bradstreet announced it acquired AllBusiness.com, an online resource for businesses, for roughly $55 million. read more »
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What do you do when abandonment rates continue to be high? Here are a few strategies for stripping down required registration information to a minimum and still getting helpful prospect information. read more »
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Business.com recently released a free white paper (registration required) entitled "2008 B2B Search Marketing Strategy Guide: Advice from the Pros." The 22-page report includes stats, tips for paid and natural search marketing, a B2B search marketin read more »
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A new Enquiro study examines behaviors of technical buyers, the online information they want, and their overwhelming preference for organic search results. Good stuff, but despite all the pages of data, it fails to mention one key fact. read more »
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While the SEO purist may argue why anyone would ever want to use PDF content on a website for search purposes, the reality is that many businesses have a lot of PDF assets. You can optimize PDFs to get high-ranking search results. Here are some tips read more »
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Good article by the law firm of Reed Smith regarding the legal issues of the American Airlines vs. Google case. Published in their ezine AdLaw by Request read more »
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When pursuing SEO, Business-to-business marketers often struggle to find sufficient, rich content to speak to a diverse set of keywords. Here are some tips. read more »
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Search Marketing Expo

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SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
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