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Amber at PPC Hero writes an interesting post which confirms another "Google Adwords Quality Score Myth" that enabling conversion tagging on your Adwords account, DOES NOT affect your Quality score. She also states that even though there may be othe read more »
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Matt Leveque writes an inspirational blog post about why there aren't more companies donating their services to society. He also discusses "The B Corporation" certification and expects the list of marketing and advertising agencies with a strong han read more »
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An interesting article about the skepticism of Yahoo's latest Content Match and if true, many advertisers may decide to put more money back into the ol' Yahoo pocketbook. Read more.... read more »
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Matt Leveque talks about one of his most frustrating challenges in Paid Search which is the task of setting up goals with a client, especially those who are inheritantly in a very unstable environment. It is this anomaly which leaves him sleepless i read more »
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Many of us who know of Google Grants, realize that it is a truly remarkable gift to help 501(c)(3) Nonprofits drive free traffic to their website, as well as increase awareness and raise money online. But what evolved in 2003 with the launch of this read more »
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Amber, over at PPCHero.com writes "what I found the other day with a Google Adwords account I have actually seen before, which makes me think this mistake could possibly be a common one new Adwords users make when opening an account." read more »
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Li Evans discusses that there are a lot of "what ifs" and "can you imagines" going on with the Presidential Political campaigns on the Democratic side of the ticket, and she was interested in how each candidate is doing "trend" wise in search and th read more »
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An interesting perspective from the PPCHero Team on their selection of the top Paid Search Blogs of 2007. They also provide some insight into the content and strategic direction that each of the blogs provide its readers. read more »
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This blog post asks the question: Where has the practice of Quality Score tactics gone these days and why aren't more agencies practicing what industry leaders and gurus preach? Perhaps, it's more of a "keeping the lights on" to keep the business af read more »
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