hugoguzman

Avatar Posted By: hugoguzman 74 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
First off, you can’t control who links to you from an external sources. Secondly, why would you devote resources to prevent folks from giving you an unsolicited inbound link - the holy grail of SEO? read more »
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Avatar Posted By: hugoguzman 87 days ago
Topic Type: News Story (Jump to http://www.blogstorm.co.uk)
Category: SEO
A short and sweet post on the misconceptions that some companies have about their design/dev companies having SEO "under control" read more »
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Avatar Posted By: hugoguzman 90 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Google
Is it only a matter of time before we see Microsoft bundling the Chrome browser as part of their OS offering? I think so. read more »
2 Comments     
Avatar Posted By: hugoguzman 96 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Web Analytics
"Thank you for your email. Please note that it is currently not possible to differentiate between visits from news.google.com and google.com. We apologize for any inconvenience."

Enough said.

. read more »
1 Comment     
Avatar Posted By: hugoguzman 101 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEM Industry
Even if the grand majority of conference presentations offer stale insights, little data and sales-laden propaganda there is almost always a subtle sliver of golden information somewhere within.

It’s your job as a marketer to sift through and fin read more »
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Avatar Posted By: hugoguzman 102 days ago
Topic Type: News Story (Jump to http://publisher.buzz.yahoo.com)
Category: Yahoo
Yahoo is now offering Digg-style buttons to webmasters (they're out of beta). I guess that this is their social bookmarking play. We'll see if it flies... read more »
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Avatar Posted By: hugoguzman 109 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
It's fairly self-explanatory: If you had to sum up SEO to a newbie in once sentence, what would you say? read more »
2 Comments     
Avatar Posted By: hugoguzman 111 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
The moral of this story is track rankings if you want to, but don't invest to much time or money in it and don't make rankings the centerpiece of your SEO analytics offering. read more »
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Avatar Posted By: hugoguzman 124 days ago
Topic Type: News Story (Jump to http://gigaom.com)
Category: Google
Not exactly an "internet marketing" post, but I figured the Sphinn crowd would appreciate it. read more »
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Avatar Posted By: hugoguzman 125 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEM Industry
The post generated some interesting and constructive discussion as well as a couple of key points to consider when engaging in the “pushback” technique... read more »
2 Comments     
Avatar Posted By: hugoguzman 136 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Google
Kevin offers up some interesting insights based on some preliminary testing of Google's social search UI. read more »
3 Comments     
Avatar Posted By: hugoguzman 179 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEM Industry
Interesting viewpoint on how to analyze and manage large-scale SEM campaigns.

P.S. The link to the full column can be found here (didn't realize it when I sphunn the story):
http://www.promotionworld.com/se/articles/article/080602WhySearchNetwor read more »
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Avatar Posted By: hugoguzman 181 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Link Building
Though some folks already know this, it's good to rehash the true reason why .edu and/or .gov links tend to be more valuable then run of the mill .com links. read more »
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Avatar Posted By: hugoguzman 192 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Google SEO
Mr. Cutts, if you’re out there and you’re reading this, please chime in. I need a definitive answer before I post my annual faux Miami Dolphins column in 2009. read more »
11 Comments     
Avatar Posted By: hugoguzman 201 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Link Building
An interesting perspective on the value (or lack thereof) of a paid link as well as an interesting approach to securing natural one-way links by leveraging old school sales techniques. read more »
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Avatar Posted By: hugoguzman 208 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
I was having a discussion with one of our senior account managers, Diana DiGuido, on good advice for someone looking to procure SEO services. For sake of brevity, I just shot off a couple of one-liners that she could reference, and here’s what I cam read more »
1 Comment     
Avatar Posted By: hugoguzman 216 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Link Building
Recently, Bob approached me with a novel approach to bartering with webmasters and content owners for the sites he targets:

Bartering an inbound link in exchange for a list of link-building targets. read more »
2 Comments     
Avatar Posted By: hugoguzman 230 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
Forgive the not-so-subtle movie reference in the title (I love Spike Jonze films) and enjoy a more personal look at SEOBook's Aaron Wall.

And yes, there are some SEO (link building) tidbits as well. read more »
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Avatar Posted By: hugoguzman 236 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
The next time you’re stuck in implementation limbo, make sure to ask yourself if you’ve done everything possible to “close the deal.” Answering this question and acting upon the answer properly could lead to some of the biggest SEO wins of your care read more »
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Avatar Posted By: hugoguzman 237 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
So what’s the key takeaway here? If you happen to optimize for a powerful brand and would like to ensure that no competitors muscle in on your hard-earned brand traffic, start cranking out the subdomains. If you’re really adventurous, create sub-sub read more »
6 Comments     
Avatar Posted By: hugoguzman 242 days ago
Topic Type: News Story (Jump to http://news.yahoo.com)
Category: Google
Smart, if obvious, move by Google, ensuring that search pundits don't cry foul over a potential conflict of interest. read more »
1 Comment     
Avatar Posted By: hugoguzman 273 days ago
Topic Type: News Story (Jump to http://www.pcworld.com)
Category: Social Media
I know that the Sphinn community frowns upon self-promotion, so I wanted to preface this by saying that RelevantNoise is owned and operated by my employer.

That being said, the folks over at PC World gave it a fairly solid review. Let me know wha read more »
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Avatar Posted By: hugoguzman 301 days ago
Topic Type: News Story (Jump to http://www.behance.com)
Category: SEM Industry
This piece caught my eye because it's a mentality that has led to a great deal of success in previous ventures. It's good to disagree and be passionate about those disagreements, as long as the end goal isn't personal gratification or competition, b read more »
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Avatar Posted By: hugoguzman 301 days ago
Topic Type: News Story (Jump to http://www.reuters.com)
Category: Searching
I kind of figured that Google wouldn't stand pat on this. And let's not forget that only a few years ago, Google provided Yahoo's search results. This should get real interesting... read more »
1 Comment     
Avatar Posted By: hugoguzman 302 days ago
Topic Type: News Story (Jump to http://www.youtube.com)
Category: Tips & Tools
This is one of the coolest mods I've ever seen (think the movie "Minority Report") and it has tremendous potential for both business presentations and guys like Rand that have made whiteboards a core aspect of their business.

And the best part i read more »
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