jamiembrown

Retail sites often have a large number of products that change regularly, and frequently the client can't tell you with any accuracy when changes occur. Because of this, keeping your keywords and creatives up-to-date can be challenging. Thankfully read more »
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Results from an experiment showing exactly which on-page factors matter to Google and Yahoo. Shows which parts of your site you should be focussing on - ALT tags, TITLE tags, page titles, META data, etc. read more »
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Google Insights data showing how far behind Christmas is this year compared to last year. We're almost 15% down in the UK, and 19% down in the USA! read more »
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Expanding your keywords to match exactly what your users are searching for can result in higher positions and lower spends across a huge range of terms. This tutorial shows you how to expand your keywords and how best to build up your campaigns. read more »
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Redirects come in many flavours, but most SEOs know that a 301 is the one you want to use 99% of the time. This tutorial explains what a 301 redirect is, and shows how to identify whether a page is using a 301, 302, META or JavaScript redirect. read more »
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Google's new Webmaster Tools report that allows you to see the source of 404 errors is only the tip of the iceberg. This article describes how leveraging your 404 errors can boost your SEO even further. read more »
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Daily caps in Adwords can help manage your accounts effectively, but if you don't bid intelligently you could be missing significant volumes of traffic and conversions. This tutorial shows how to determine if your are getting everything you can fro read more »
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One of the most common questions webmasters ask when they release a new site is “how do I get to number one on Google?”, but what many find is that they are not even listed at all. This tutorial will take you through a number of key checks that you read more »
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HTTP header response codes are a complex, technical topic, but a bad implementation can have a hugely negative impact on your site's natural rankings without any visible signs. This tutorial describes in simple language how they work, and how you c read more »
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Tutorial showing how to carry out a PPC keyword expansion project, including planning your campaigns, keyword research and keyword generation. read more »
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