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Avelyn Austin presents a mini case study of how a corporate blog can increase inbound links and improve SEO rankings. read more »
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Here are a few specific points on lead management to consider before starting a PPC program. Not only are these useful for site owners to ask themselves, but PPC managers should discuss them with clients to manage expectations and ensure that the P read more »
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With online sales rising even in the midst of an economic downturn, PPC advertising itself is set to become more competitive as well. Here are some ideas on how to remain competitive as new merchants enter the PPC space. read more »
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Here are some of the disadvantages search engines, SEM agencies, and advertisers would face under a cost-per-action pricing model for paid search. read more »
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