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According to the New York Times article Websites Wage Holiday Price Wars (Nov. 19, 2008), small and large etailers alike are facing some tough choices this holiday season. It would seem that in the end, everything really does come down to price. And read more »
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My fiver on the sidewalk of search engine marketing was NUMBERS. Yes, Google showed me numbers, glorious numbers. Not just the "1 through 4" types either. Big ones and little ones. Odd ones and even ones. It was neat. It wasn't Bob Barker calling my read more »
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At first Twitter just seemed like a lot of background noise with no real purpose. Silly almost. Like, um, Facebook. Except with Twitter the discussion becomes more relevant as time goes on, not less. The conversations, even inane ones, retain a degr read more »
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The art of persuasion in the context of "social proof." We all just want to belong. Too bad they forgot to add # 8: Use calls to action. Because the real proof (and the pressure) lies in your belief in your product and thus confidence in asking for read more »
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