katfrench

Avatar Posted By: katfrench 199 days ago
Topic Type: News Story (Jump to http://www.socialtimes.com)
Category: Social Media
Smart breakdown for how to get maximum ROI from your social media activity for marketers. The visual aid alone is worth checking the article out. read more »
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Avatar Posted By: katfrench 201 days ago
Topic Type: News Story (Jump to http://blog.pmarca.com)
Category: Social Media
Wondering where Google's new Friend Connect fits in with Open Social, Ning, and the rest of social media ecology? Ning's Marc Andreessen breaks it all down for you here. read more »
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Avatar Posted By: katfrench 257 days ago
Topic Type: News Story (Jump to http://www.emomsathome.com)
Category: Blogging
When Wendy at eMoms rebranded her site "eParents" to be more inclusive of dads, she got an earful from her audience. Check out the surprising results of eMom's ongoing rebranding. read more »
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Avatar Posted By: katfrench 266 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Networking
Nice article on the Search Marketing Standard blog about social networking optimization. My fav points: that the real "social network" is the human relationships behind the technology, and the balance between the Celebrity and Advisor roles online. read more »
1 Comment     
Avatar Posted By: katfrench 273 days ago
Topic Type: News Story (Jump to http://menwithpens.ca)
Category: Water Cooler
Since many folks here are entrepreneurs, I thought you might enjoy this entertaining look at the dark side of the classic entrepreneurial personality from Men with Pens. read more »
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Avatar Posted By: katfrench 280 days ago
Topic Type: News Story (Jump to http://internet-bard.com)
Category: Other Online Marketing
An article I recently wrote on online community moderation. I'd really like to get the Sphinn community's feedback on it. read more »
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Avatar Posted By: katfrench 287 days ago
Topic Type: News Story (Jump to http://menwithpens.ca)
Category: Blogging
Very cool series from the guys at Men with Pens that connects Musashi's Book of Five Rings (similar to The Art of War) to web copywriting. read more »
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Avatar Posted By: katfrench 315 days ago
Topic Type: News Story (Jump to http://internet-bard.com)
Category: Other Online Marketing
Want/need to start developing personas for your web copy, but don't have access to reams of user data and research? Then it's time to crack open that Hemingway that's been sitting on your bookshelf unopened since high school English Lit... read more »
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Avatar Posted By: katfrench 315 days ago
Topic Type: News Story (Jump to http://www.imediaconnection.com)
Category: Online Marketing
Nicely detailed article from iMedia about how web copywriting is a form of interactive storytelling. read more »
1 Comment     
Avatar Posted By: katfrench 322 days ago
Topic Type: News Story (Jump to http://www.allthingssem.com)
Category: SEO
Marious discusses why Pilot SEO projects are aren't in the client's best interest, and alternatives to present to skittish businesses who want to test the SEO waters. read more »
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Avatar Posted By: katfrench 325 days ago
Topic Type: News Story (Jump to http://www.blogherald.com)
Category: Blogging
From vlogging and moblogging to using tools like PageFlakes and Netvibes to create group blogs (no added writing needed), are you keeping up with the frontrunners in 2008? read more »
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Avatar Posted By: katfrench 325 days ago
Topic Type: News Story (Jump to http://www.skelliewag.org)
Category: Online Marketing
After weeks of deliberation, Skellie has announced a new blog covering "working and earning an income through the web." Check it out at Anywired.com and let Skellie know what you think. read more »
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Avatar Posted By: katfrench 333 days ago
Topic Type: News Story (Jump to http://mashable.com)
Category: Ask.com
No room in the budget for one of those spiffy on-board, voice-activated navigational systems? Unfortunately, Ask.com's voice activated directions isn't QUITE that spectacular yet--but it still might keep you from running into the car in front of yo read more »
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Avatar Posted By: katfrench 334 days ago
Topic Type: News Story (Jump to http://www.leapfroginteractive.com)
Category: Online Marketing
Last year's buzzwords evolved faster than a Cro-Magnon in an insurance commercial. Here's a quick recap of where we started, where we ended, and what it means for online marketers. read more »
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Avatar Posted By: katfrench 346 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google
Google's master plan for total world dah-mee-nay-shun continues, unimpeded by niggling details like government regulatory agencies. read more »
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Avatar Posted By: katfrench 349 days ago
Topic Type: News Story (Jump to http://www.imediaconnection.com)
Category: Social Media
Nice write up from iMediaConnection on growing and developing and online community. I particularly liked the detailed listing of roles and responsibilities for the Community Manager, Host, and Moderators. read more »
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Avatar Posted By: katfrench 357 days ago
Topic Type: News Story (Jump to http://bloggingbits.com)
Category: Blogging
With all the buzz about "social media" these days, old school forums are getting no love. But don't overlook these bastions of online community--they still hold a lot of value. In fact, I'd argue that older, established forums can be the most stab read more »
1 Comment     
Avatar Posted By: katfrench 363 days ago
Topic Type: News Story (Jump to http://mashable.com)
Category: Social Media
Thoughful op-ed piece from Stan Schroeder on Mashable about the tendency for all social networks to be ruled by the few. With all the complaints around Sphinn lately about folks "gaming" social nets, I thought it was relevant and interesting. read more »
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Avatar Posted By: katfrench 364 days ago
Topic Type: News Story (Jump to http://writemindset.com)
Category: Online Marketing
Nice article from Write Mind Set covering the basics of hypnotic copywriting.

We're all constantly entering and exiting various trance states. Learning how to induce a waking trance state with your writing can be a powerful tool in your online read more »
1 Comment     
Avatar Posted By: katfrench 364 days ago
Topic Type: News Story (Jump to http://www.wpdesigner.com)
Category: Blogging
I'm a huge admirer of Wordpress designer Small Potato--now he's offering hosting services that claim to "digg proof" your blog, plus theme help and some consulting services. If you're a Wordpress blogger, it's worth checking out. read more »
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Avatar Posted By: katfrench 367 days ago
Topic Type: News Story (Jump to http://www.leapfroginteractive.com)
Category: Social Media
As more companies begin dipping their toes in the warm water of social media engagement, here are a few slippery rocks to avoid. read more »
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Avatar Posted By: katfrench 368 days ago
Topic Type: News Story (Jump to http://www.imediaconnection.com)
Category: Social Media
A good primer for prepping clients to enter the social media space. "Building goodwill should be a cornerstone of your engagement strategy."

Also loved his warning that content shouldn't be coming from the legal department. I nearly busted a g read more »
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Avatar Posted By: katfrench 378 days ago
Topic Type: News Story (Jump to http://mashable.com)
Category: Google SEO
Three new patents from Google for its Notebook Service make it clear that Google is planning on further integration of Notebook content for search results, and raise questions about the impact on SERPs. read more »
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Avatar Posted By: katfrench 378 days ago
Topic Type: News Story (Jump to http://www.thewritersmanifesto.com)
Category: Blogging
Interesting article by Monika at TheWritersManifesto about fighting the pull to shameless self-promotion in the social media space, and leaning into the intended purpose of social media sites: developing connections between people. read more »
5 Comments     
Avatar Posted By: katfrench 402 days ago
Topic Type: News Story (Jump to http://www.leapfroginteractive.com)
Category: Social Media
A quick story from LeapFrog Interactive's EVP about the potential and pitfalls of recruiting "brand evangelists"--finding the Billy Grahams among the Jim Bakers. read more »
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