kphilbin

Avatar Posted By: kphilbin 90 days ago
Topic Type: News Story (Jump to http://www.businessweek.com)
Category: Google
Google is taking aim at Microsoft's 72% market share of the browser world, but what does that mean for the seemingly close relationship with Firefox? read more »
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Avatar Posted By: kphilbin 111 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Google Other
Rumors are floating around - but what will change in Google Analytics? What have you heard? read more »
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Avatar Posted By: kphilbin 145 days ago
Topic Type: News Story (Jump to http://www.mediapost.com)
Category: Paid Search
Great argument for why international targeting is not something anyone can do - local dialects, oddities and phrasing completely change your audience. This is also important if you target a different audience in the U.S. read more »
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Avatar Posted By: kphilbin 161 days ago
Topic Type: News Story (Jump to http://blogs.mediapost.com)
Category: SEM Industry
I have begun to realize that this debate is bottomless. With so many 'so-called' SEM firms as well as over-automated services, many companies are gun shy when making this decisions. read more »
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Avatar Posted By: kphilbin 161 days ago
Topic Type: News Story (Jump to http://seoblog.intrapromote.com)
Category: Google AdWords
Rather than budgeting your campaigns on a daily basis, Google has added the option to set a Monthly budget. I wonder if this will help capture the business cycle or spend your entire budget in one day... read more »
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Avatar Posted By: kphilbin 242 days ago
Topic Type: News Story (Jump to http://blogs.mediapost.com)
Category: SEM
In the effort to capture the mighty click, advertisers are creating more intrusive and annoying ads which leads us to ask - is it worth it? What metrics should a savvy marketer watch and how do you measure success without first identifying a realis read more »
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Avatar Posted By: kphilbin 264 days ago
Topic Type: News Story (Jump to http://blogs.mediapost.com)
Category: SEM
Click Rates are still being used as primary online metric for success. Stop! There are real measurements for success include budget, traffic to site, and customer acquisition. There is a need to standardize the true performance metrics for SEM su read more »
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Avatar Posted By: kphilbin 269 days ago
Topic Type: News Story (Jump to http://googlepublicpolicy.blogspot.com)
Category: Google AdWords
Utah legislature amended the bill this week and removed the provisions of the law which prohibited search engines like Google from allowing trademarks from being used as keywords to trigger ads. Now, Utah is more inline with Federal trademark law a read more »
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Avatar Posted By: kphilbin 270 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Google
Data sharing and industry benchmarking now available from Google Analytics. Google has just released FAQs on these new features that will help us get a handle on what to expect. read more »
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Avatar Posted By: kphilbin 270 days ago
Topic Type: News Story (Jump to http://www.nypost.com)
Category: Yahoo Paid Search
The companionable offer from Microsoft to Yahoo is about to become more hostile. Yahoo's decision to extend the deadline for appointing the directors to the board is being seen as an attempt to hold off Microsoft's advances. read more »
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Avatar Posted By: kphilbin 270 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Other Search Marketing
Don't count Ask.com out yet. Although recent blogs have discussed the eventual end to this engine, they have a core strength in delivering search results that their users like to see. Ask delivers a unique strategy that is 'less about targeting an read more »
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