mateosquared

Very useful reference sheet. I know most of you probably do not need it, since it is already imbedded on your forehead, but it is still a nice cheat sheet. read more »
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Great article on getting networked in the SEM community when working as an in-house SEM. read more »
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Good post on how to keep up with the keywords on large content sites. I don't think he likes Google Analytics... good rant. read more »
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Some ivory tower types are going to discuss how the Google and DoubleClick merger will affect innovation on the Web and the overall advertising industry. Should be interesting to see what they come up with. I wonder if they know what AdWords is? read more »
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Here is a good disucssion on why there are other search engines. The same reasoning why there are multiple search marketing firms. People think they can always do it better than someone else. Plus, people like to take out the top dog. read more »
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I know Google is good, but this is hard to believe that they will get 90% market share. The author states that search can be monopolized like the yellow pages, but I don't think that is possible. There is, and will be more to search than telephone read more »
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