mcanerin

Ian McAnerin discusses the three main factors of international SEO - localization, geolocation, and globalization. read more »
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Two charts, one organic and one PPC, showing the current 2008 search engine shares for North America, by Ian McAnerin. read more »
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McAnerin rant: The Google Toolbar (my favorite spell checker) not only doesn't work in the new IE8 Beta, but you would not believe what OTHER browser it doesn't work for!!! read more »
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Ian McAnerin discusses why ranking reports are not dead, and why site analytics isn't the be-all and end-all of understanding your visitors. read more »
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Google has rolled out a new invoicing notification system, which has serious accuracy and privacy issues. The whole story here. read more »
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Today, Yahoo YSM announced that Mexico was now on the new Panama system. Article includes a copy of the notification translated into English. read more »
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Ian McAnerin describes the process and reasons for creating a Code of Ethics, Industry Standards, and Guidelines, and their definitions and relationships to each other. read more »
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Ian McAnerin suggests, with a graph, that there is a PPC-SEO continuum with sites that don't benifit from SEO on one end, and sites that don't benefit from PPC on the other, with most sites somewhere in between. Where is your site? read more »
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Ian McAnerin asks: Why are you asking me for this information - AGAIN?!! read more »
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Ian McAnerin writes that "It's OK to have your own interests, but to ignore the interests of others is by definition anti-social and doesn't belong in "social media"." read more »
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Ian McAnerin smells a hostile takeover by Microsoft of Yahoo. Read the reasons and see if you agree. read more »
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I'm having trouble thinking of a name for a new service. Help me and win $$$, links,fame and a lifetime subscription! read more »
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Search Marketing in China is getting very hot, and visiting China during the Olympic Year is very cool. See? Yin and Yang. You get to take advantage of all the preparations and hospitality, but don't have to deal with the crowds. Check it out! read more »
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Have you ever found yourself yak shaving? Doing something seemingly unrelated to what you really wanted to do because of a strange series of events? Sometimes SEO is like that. read more »
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If you are trying to optimize for more than one keyword on a page, which ones do you choose? The answer may surprise you. read more »
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A post about how to make search engine friendly PDF's. The author points out that Adobe Acrobat is not a good tool for this, and provides a list of tools you can use, and the ones you should avoid. read more »
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A discussion on the popular geolocation lookup tools and how accurate (and inaccurate) they are. Some surprisingly well known sites have tools that use inaccurate databases. read more »
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What is the difference between a dedicated and shared IP? What is a Class C IP Address and what do you need to know about them? When and how does your IP matter for SEO? read more »
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How do you properly target a language for a country when some keywords (like product numbers) are the same in more than one language? Ian McAnerin has some thoughts on this. read more »
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The Search Marketing Association of North America was dissolved due to lack of resources. read more »
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