meganion

Avatar Posted By: meganion 10 days ago
Topic Type: News Story (Jump to http://blog.ioninteractive.com)
Category: Other Online Marketing
Widgets are a great way to inject more creativity and dynamism into post-click marketing. The beauty of widgets is that they're portable, sourceable, flexible and relatively inexpensive to develop and deploy! Here are 4 of my favorite free widgets t read more »
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Avatar Posted By: meganion 13 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Google
"Google loves post-click marketing!"

That was how Tom Leung from Google began his presentation on the Post-Click Marketing: Converting Search Engine Traffic panel at Search Engine Strategies (SES) San Jose this past week. How could that not bring read more »
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Avatar Posted By: meganion 16 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: SEM
Over the weekend I had this post stuck in my head. I couldn't shake it. Then, on Monday, I read a post on SearchInsider by Didit's Dave Pasternack titled Why Do All SEM Agencies 'Sound The Same'?. That sealed it for me. I had to write my post. So he read more »
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Avatar Posted By: meganion 23 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Other Online Marketing
We're incredibly jazzed that at next week's Search Engine Strategies (SES) show in San Jose, post-click marketing and landing pages 2.0 will be all over the conference. On Tuesday, August 19 at 4PM, Scott Brinker be on the panel for the Landing Pag read more »
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Avatar Posted By: meganion 30 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Other Online Marketing
What place does Flash and video have on a landing page? I think it depends a lot on context. If you have a big flash promo that takes several minutes to load right in the middle of your landing page, it may not be adding value to the experience and read more »
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Avatar Posted By: meganion 31 days ago
Topic Type: News Story (Jump to http://blog.ioninteractive.com)
Category: Other Online Marketing
I just got an email with a great new MarketingSherpa case study that proves what we've known all along: fewer clicks to conversion does NOT result in lower conversions, but instead, much higher.

To sum up the case study, Continental Warranty was read more »
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Avatar Posted By: meganion 31 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Other Online Marketing
As you can probably tell, we have a culture of experimentation here. Lately, one of the areas we've focused on is improving the quality and quantity of leads generated from B2B-targeted landing pages. These tests have involved inserting social featu read more »
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Avatar Posted By: meganion 41 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Other Online Marketing
Just read an article on MediaPost: Audience Fragmentation Challenges Media-Buying Process. While that's mostly a pre-click challenge, I found one of the observations particularly relevant to post-click. According to the article, advertisers are cont read more »
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Avatar Posted By: meganion 44 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Other Online Marketing
I recently met with one of the top creative advertising agencies in the United States. We're talking cream of the crop here — if you were to ask almost any creative pro in the ad world to name the top three shops, they'd be there. And they have the read more »
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Avatar Posted By: meganion 46 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Paid Search
Continuing our series of guest perspectives, the following is a contribution by Joseph Kerschbaum about a pre-click tactic that can boost post-click performance. Joseph Kerschbaum is a member of the PPC Hero team, a blog that discusses pay-per-click read more »
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Avatar Posted By: meganion 46 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Other Online Marketing
I just had a cart-before-the-horse reality check with a client. This client is a $1.5b technology company with everything to gain from optimizing their B2B post-click lead funnel. But they don't do it.

Why? Because their nurture/warming tool is a read more »
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Avatar Posted By: meganion 48 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Other Online Marketing
Great marketing isn't going to happen from a magic piece of software. It's going to happen from great strategy, tactics, blood, sweat and tears. It's going to happen as a result of what the marketer puts in to it. The software (tools) are the condui read more »
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Avatar Posted By: meganion 53 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Paid Search
Paid search marketing is a two-part discipline: pre-click marketing and post-click marketing. There's what you do to win the click: keyword choices, ad creatives, bidding strategies, geo-targeting, day-parting, etc. Pre-click marketing. And there's read more »
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Avatar Posted By: meganion 58 days ago
Topic Type: News Story (Jump to http://www.intowebmarketing.co.uk)
Category: Other Search Marketing
There is no benefit in spending thousands on Adwords and PPC campaigns if the post click pages don’t lead to high sales. With fewer clicks on the horizon website owners need to harvest in the crop in the most efficient way possible. Those spending m read more »
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Avatar Posted By: meganion 58 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Other Online Marketing
As a quick follow-up to the previous post on widgets and landing pages, here are a couple of other posts that give examples of how "engagement widgets" can actually engage respondents: read more »
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Avatar Posted By: meganion 59 days ago
Topic Type: Discussion
Category: Other Online Marketing
As a quick follow-up to the previous post on widgets and landing pages, here are a couple of other posts that give examples of how "engagement widgets" can actually engage respondents... read more »
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Avatar Posted By: meganion 59 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Other Online Marketing
Widgets have become quite the craze. When social media widget maker Slide garnered a $500 million valuation earlier this year, suddenly a whole wave of people wanted to "make widgets" (sounds like a bad example from an old business economics class, read more »
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Avatar Posted By: meganion 61 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Other Online Marketing
Today AdWeek ran Scott's open letter to the CEO of WPP, Sir Martin Sorrell. Inspirational food for thought for all post-click marketing followers and fans:

"For most online marketing initiatives, you can now prove the quantitative value of gr read more »
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Avatar Posted By: meganion 62 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Search Marketing
Standing in line at the airport, getting ready to board a plane from Boston to Seattle, I find myself struck by a metaphor for search marketing and landing pages.Looking at the crowd of people shuffling into the jetway, you could say we're all the s read more »
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Avatar Posted By: meganion 62 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Other Online Marketing
Segmentation has been a hot topic around here this week—everywhere I turn someone wants to talk about it.
Segmentation is a worthwhile endeavor, we see the value of it everyday in our clients' post-click marketing results. read more »
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Avatar Posted By: meganion 66 days ago
Topic Type: News Story (Jump to http://blog.ioninteractive.com)
Category: Other Online Marketing
I recently posted a blog about our new offering: white paper socialization. After thinking about the possibilities more, I came up with 4 benefits of social white papers. (White paper socialization is the process of adding social and interactive fea read more »
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Avatar Posted By: meganion 75 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Google
Just read an interesting article in The New York Times, Ad Leaders See Web's Threat and Promise.

The premise is that because Google and Microsoft are spending billions of dollars, buying up all the major digital advertising networks -- the Double read more »
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Avatar Posted By: meganion 86 days ago
Topic Type: News Story (Jump to http://blog.ioninteractive.com)
Category: Other Online Marketing
Landing Pages 2.0 is alive and flourishing. Each day, we and our clients come up with new, exciting ways to improve user experiences and increase conversions. Here is a short list of my 3 favorite principles, best practices, and features of Landing read more »
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Avatar Posted By: meganion 86 days ago
Topic Type: News Story (Jump to http://blog.ioninteractive.com)
Category: Other Online Marketing
Unless you've been living under a rock, you've probably heard that mobile advertising is booming and slated to grow rapidly within the next 5 years. Here are 2 BIG reasons why you should consider optimizing your landing pages for mobile devices. read more »
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Avatar Posted By: meganion 88 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Other Online Marketing
Scott's new article on Search Engine Land shows a fresh way to think about both your advertising and your landing pages. Once you have these two pieces running in closer synchronization, you’ll take both to the next level! read more »
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