michaelmadej

Recently I have noticed LinkedIn rolling out more and more company profile pages. These profile pages rank high for searches on a company name, are neutral-to-positive in nature, and the content on the page can be controlled by company employees. read more »
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New PR tool IvyLees is Twitter of the PR world. Boil your press release down to 140 chars.

Keep your message short. This is the future, because 2 much info is overwhelming. read more »
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How many times have you had your marketing copy ripped to shreds by a boss or colleague? Be grateful for those experiences. Having someone review your text numerous times -- that's good stuff. Closely scrutinizing marketing copy is something we o read more »
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It's meant to be an enterprise solution that allows companies to share videos internally. Some of the suggested uses are corporate announcements and training. Will Google Video enable companies to accelerate their use of video? read more »
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At at least one point in our lives, we've probably all heard the dreaded line in dating situations where the other person says, "I like you, but only as a friend." We face that type of situation as marketers when it comes to our email lists, and fr read more »
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A "new" search engine called Cuil launched today. I put the word "new" in quotes because Cuil doesn't feel new at all. Sure, there are a couple interesting innovations. But with Cuil, I feel like it's 1998 all over again. Here's why: read more »
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Over the long term, Google has to find new ways to make money, and that means getting more out of its (turkeys) advertisers. It has unique market power to do this. Practically, Google is pulling its advertisers ever closer, increasing the dependenc read more »
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...The man has a point. I'm sure most people reading his blog use this product known as "underwear" on a regular basis. But I also understand what the reader is getting at -- why an underwear ad on a business blog?... read more »
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...I'm saying this not to pick on Microsoft -- because I realize it's a huge company with so many different email campaigns taking place, and probably tens of millions of people on its lists. But I think there's plenty we can learn from Microsoft's read more »
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Whether you call it pay-per-click advertising, paid search, or sponsored search, this field has grown from humble roots into one of the biggest areas of Internet advertising. I was fortunate enough to watch and participate in the industry from the read more »
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