mpilatow

Far too many traditional advertisers still don't understand the importance of search marketing as evidenced by recent article in AdWeek discussing how large ad agencies market themselves. read more »
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You ever wonder what Google thinks a good SEO does. Well now you have to wonder no more. Google has recently updated its help center article to include what to look for in a good SEO along with what type of SEO scams to look out for. read more »
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This here jam goes out to all the marketers who want to lay some search industry knowledge on their peeps at the water cooler. read more »
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One of the many things I learned from watching HBO’s The Wire is that if you give your potential clients a taste of the good stuff they’ll come back for more. Even better, you create converts. read more »
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Seriously, the entire Firefox+Google love fest is a joke. Let's revisit a little history here. Google fought and fought to pressure Microsoft so that no search provider was the default in Internet Explorer 7, arguing this was the best for consumer c read more »
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You can test keywords, swap out creatives and generally over-optimize until you’re blue in the face, but if the page that people show up at post-click doesn’t deliver a compelling useful experience, it’s all a waste. read more »
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According to WPN News, Google is announcing a Help Center for the NoFollow attribute. You can find it here: What is nofollow and why was it created? read more »
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Microsoft has said that between "2 and 10 percent" of site searches lead to a 404 error page. The company thus decided to create what it's calling the "Web Page Error Toolkit." read more »
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It never ceases to amaze me how people find Web sites through the most obscure queries. You can do all the keyword research in the world and conclude you’ve never every logical phrase and expression people would use to find content you create and th read more »
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Some advertisers are detecting if Google's AdBot is checking the destination URL and sending the AdBot one page and the actual end user (the searcher) a different page. read more »
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Title says it all. Interested to see where this goes. read more »
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What we see at Twitter today is a very useful and popular service, but one with very complex underlying technical challenges to overcome. read more »
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So, for the third day in a row Twitter has taken a crap on me. What’s the deal here? I understand that sites go down on occasion but three days in a row is freaking ridiculous. read more »
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Jaan's suck-up post for the year. He will soon be back to being the mean green machine. read more »
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You may not have 1,000 inbound links today but you can have 1,000 inbound links tomorrow (I am using “tomorrow” figuratively). Impatience and greed have derailed many optimization campaigns because people tried too hard, too quickly to get links. read more »
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US Senator, Joe Lieberman, asked Google's Eric Schmidt to remove terrorist videos, including those of Al-Qaeda, to be removed from YouTube. In response, Google has removed some of these videos. read more »
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Steve Ballmer was egged today in Hungarian University of Economy. read more »
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From Jaan, "I guess creating link bait through false articles is OK now? Not sure how to feel on this. The article is totally false, but it might have did its job in creating links. Was it ethical?" read more »
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According to the Register, Google has killed the AdSense account of Enturbulation, a site ran by Anonymous, the group that’s got their panties twisted in a knot over Scientology. read more »
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The latest legal news roundup on SEOmoz includes an erroneous statement. Sarah Bird, Esquire writes about meta tags: “While not valuable for rankings, metatags (at least title and descriptive tags), are important for SEM. “. read more »
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Why doesn't Google trust us? Why is it near impossible to get my brand new website ranking for the keyword phrases I want? read more »
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From time to time I come up with some nice SEO analogies. Analogies really help the lay person understand why people in our business do what they do. read more »
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Search engine optimization is founded upon the Principle of Content Connectivity. We need to organize content that has been connected in order to provide the most optimal answer the basic question, “What is …?” read more »
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Did you ever wonder what SEO and marketing blog feeds I follow. Sure you did. In honor of RSS day (which was yesterday May 1st by the way) here are all of them directly from my feed reader in Outlook: read more »
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Saying that you appreciate the branding value of search and actually understanding the branding value of search are two completely different things. I understand what’s causing the dissonance - CPM pricing is comfortable. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008