scottclark

Avatar Posted By: scottclark 7 days ago
Topic Type: News Story (Jump to http://www.webinknow.com)
Category: Blogging
David Meerman Scott lays down, with proficiency, the main reasons corporate blogs fail to engage consumers - largely because of old school "meatball sundaes." I feel this pain every time I go to see a client about social media. read more »
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Avatar Posted By: scottclark 12 days ago
Topic Type: News Story (Jump to http://www.mattcutts.com)
Category: Google Other
A new tool that allows anyone attending a tech talk or conference to submit a question, and then give other participants a way to vote on whether or not that question should be asked. read more »
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Avatar Posted By: scottclark 12 days ago
Topic Type: News Story (Jump to http://googleappengine.blogspot.com)
Category: Google Other
A tool that allows anyone attending a tech talk or conference session to submit a question, and then give other participants a way to vote on whether or not that question should be asked.

Clearly its application goes beyond this to voting / sorti read more »
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Avatar Posted By: scottclark 28 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Web Analytics
As those of you unlucky enough to ask me what I think about testing can attest - I'm passionate about it - to a fault. Web designers regularly let air out of my car tires and throw eggs at my house for suggesting they should use the 'ugly' version read more »
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Avatar Posted By: scottclark 28 days ago
Topic Type: News Story (Jump to http://googleblog.blogspot.com)
Category: Google
Google says they'll anonymize IP addresses on our server logs after 9 months significantly shortening the previous 18-month retention policy to address regulatory concerns and to take another step to improve privacy for our users. read more »
1 Comment     
Avatar Posted By: scottclark 42 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google Searching
Finally, Google suggest - the feature that was in Google Labs for years, has become part of the regular Google search experience. You now type a few characters and it gives you a bunch-o-help to give you a nudge forward. read more »
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Avatar Posted By: scottclark 46 days ago
Topic Type: News Story (Jump to http://www.bruceclay.com)
Category: SEM Industry
What are employers looking for? What do you think is more valuable - PPC or SEO? Are employers looking to see if you've gone through SEO training? Where can you find a job? read more »
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Avatar Posted By: scottclark 67 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Social Media
In this short post Andy gives us yet another way to explain social media to those around us - the Round Table. read more »
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Avatar Posted By: scottclark 68 days ago
Topic Type: News Story (Jump to http://www.forrester.com)
Category: Online Marketing
Often Quoted in the SEM industry, Jupiter Research will be part of the FOrrester Marketing & Strategy Client Group.

This brings quite a bit of research and data-mining horsepower to Forrester. The group is known for developing strategies for onl read more »
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Avatar Posted By: scottclark 70 days ago
Topic Type: News Story (Jump to http://www.doshdosh.com)
Category: Online Marketing
Opportunity marketing means staying informed and looking for those (fleeting) opportunities to tie an experience into your brand, often at very low cost. If you are aware of where the "true fans" are gathering, you can be there too - and "ambush" t read more »
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Avatar Posted By: scottclark 72 days ago
Topic Type: News Story (Jump to http://www.nytimes.com)
Category: Blogging
NYTimes.com - An example in Tweeting and Blogging shows how the future of customer service and engagement might look at Social Media weaves into our lives.

Comcast has come a long way from the sleeping technician to Twitter. But I wonder if it's read more »
1 Comment     
Avatar Posted By: scottclark 74 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Social Media
Analyst Day Transcript Gives The Scoop. Microsoft to give Facebook an API (super secret?) to use Microsoft search technology by Fall. And, yes, adcenter ads will flow freely. read more »
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Avatar Posted By: scottclark 75 days ago
Topic Type: News Story (Jump to http://www.web-strategist.com)
Category: Social Media
Jeremiah Imagines the efficiency hotlinking socialized content from your site to facebook.

Facebook to become one big widget/aggregator? Any way you look at it the news pages are about to get interesting as FB members will be able to use parts o read more »
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Avatar Posted By: scottclark 104 days ago
Topic Type: News Story (Jump to http://blog.mixx.com)
Category: Bookmarking
Mixx Groups never really did it for me, but now you can do a lot more with the new version, called "Community" especially improved editorial content and ability to do some customization.

Also you can now use Adsense to make a few cents (or mor read more »
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Avatar Posted By: scottclark 106 days ago
Topic Type: News Story (Jump to http://www.slate.com)
Category: Usability
From Slate Magazine...Humans are informavores. On the Internet, we hunt for facts. In earlier days, when switching between sites was time-consuming, we tended to stay in one place and dig. Now we assess a site quickly, looking for an "information sc read more »
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Avatar Posted By: scottclark 114 days ago
Topic Type: News Story (Jump to http://www.theregister.co.uk)
Category: Google Other
Google seems to be putting its efforts where its net-neutrality mouth is by arming consumers with tools check if they are getting throttled by their ISP to allow profit-fat paid bandwidth to run freely. Where might this go? Idle threat or consumer read more »
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Avatar Posted By: scottclark 126 days ago
Topic Type: News Story (Jump to http://www.seobythesea.com)
Category: Microsoft SEO
Bill Slawski discusses A patent granted to Microsoft today explores the concept of extracting object blocks from pages, so that information that appears on pages about specific objects can be grouped together.

A new way of thinking about SEO for read more »
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Avatar Posted By: scottclark 147 days ago
Topic Type: News Story (Jump to http://googleblog.blogspot.com)
Category: Google AdWords
Google spells out Ad Auctions Today, as well as their two level auction. The G Money Machine. Have some koolaid. read more »
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Avatar Posted By: scottclark 154 days ago
Topic Type: News Story (Jump to http://www.useit.com)
Category: Usability
[Jakob Nielsen's Post]

VERY cool information in this post. If you produce any content for any website, this is a must-read.

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. read more »
2 Comments     
Avatar Posted By: scottclark 154 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: News Sites
Is Google Reader about to get seriously socialized? read more »
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Avatar Posted By: scottclark 158 days ago
Topic Type: News Story (Jump to http://online.wsj.com)
Category: Google
Marissa Mayer, Google's first female engineer and current vice president, talks about her personal style philosophy, and what's in her wardrobe. read more »
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Avatar Posted By: scottclark 159 days ago
Topic Type: News Story (Jump to http://www.chcf.org)
Category: Social Media
As Consumers take on increased responsibility for clinical and financial decisions in health, social networks will play a big part as a trusted influential factor. Health ratings, communities, and patient opinion leaders will emerge in all aspects o read more »
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Avatar Posted By: scottclark 169 days ago
Topic Type: News Story (Jump to http://www.useit.com)
Category: Usability
In 1983, usability was a narrow discipline pursued by a few people, largely confined to academia, phone companies (mainly Bell Labs), and a few pockets of enlightenment in the biggest computer companies.

Today, by his estimates, there might be as read more »
1 Comment     
Avatar Posted By: scottclark 169 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com)
Category: Paid Search
there are two versions of Community Builder: Self-Service and Full-Service. Self-service is for advertisers with advanced coding skills in CSS and XHTML, while Full-service is for the coding-challenged.

If the analytics are accurate and help to q read more »
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Avatar Posted By: scottclark 174 days ago
Topic Type: News Story (Jump to http://www.socialmediaexplorer.com)
Category: Social Media
Must. Read. Post.

Why? first to see some leading (and fresh) thoughts on where this industry is going, second, to see a great list of who's getting it and who's not, and third to start thinking about the bright new people who will be taking our read more »
1 Comment     

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