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Adwords advertisers can now control where their placement-targeted ads show up, by adding keywords. read more »
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Mahalo is getting to the point where link-spam is rampant. Aaron Wall comments on this and the likely consequence. read more »
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Google has updated their "What's an SEO page", adding services SEOs provide and questions to ask a potential SEO firm. read more »
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These are 5 excellent niche social media sites (networking, bookmarking, and videos) that every business should utilize. read more »
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From the "Now you tell me" department: here are some additional Adwords keyword insertion tags you may or may not know about. Google isn't exactly forthcoming with information like this, are they? read more »
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How negative keywords can save you money, as well as the best ways to find negative keywords. read more »
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A private neighborhood in Minnesota is accusing Google of trespassing when they photographed their neighborhood for Streetview. read more »
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This is a counterpoint column to one written by Sara Holoubek about in-house vs. outsourced SEM. It's written by David Pasternack at Didit, obviously from the agency perspective. It's been really interesting to see the two sides on this, and it se read more »
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Is in-house SEM ineffective? According to an article posted on SEMPO by search marketing firm Marcel Media, it is. read more »
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