sodapopseo

A well-respected industry peer recently wrote a piece attempting to compare SEO vs. SEM in terms of their share of ad revenue compared to their share of search traffic. He provided some fairly robust data points that seemingly pointed towards SEO as read more »
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In the SEO world, there are various conventions that seem to stand the test of time despite their rather limited fundamental value. read more »
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It truly amazes me when I hear about medium-sized businesses - and even some Fortune 1000 outfits - that are still operating their websites without a content management system (a.k.a. “CMS”).Especially, when you consider that many small business and read more »
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This series of posts has described Google's search quality efforts in areas such as ranking and search UI. read more »
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Anyone still holding his breath for Cuil to beat Google might want to cheat a little and start breathing through the nose. read more »
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H1’s , alt. image attributes, title attributes, meta keywords; how much value do these relatively small site-side elements have if they’re not standing on the shoulders of inbound link giants? read more »
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A WebmasterWorld forum member decided to experiment with his title tags and made some slight adjustments. Consequently, he noticed a 65% decrease in traffic. read more »
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An industry peer and acquaintance of mine, Glen Allsopp, recently published a blog post describing how he helped a client go from virtually zero social media visitors to well over 500,000 in just one month. read more »
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After having countless conversations about my “previous life” as a sales rep, I figured it was time to ask everyone else in the SEO community about what they did before they stumbled upon search engine optimization. read more »
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