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Julie interviews Ruby on Rails extraordinaire Tony Spencer on SEO and Ruby on Rails compatibility, issues, and is it spider friendly? Great interview with some keen insight for PHP, Ruby programmers as well as technical SEO's. read more »
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Starting June 1, 2008 merchants will be required to collect taxes or face repercussions. Yesterday, Overstock dealt with this issue by removing all New York based affiliates from their program. How will other large online only retailers react? Wi read more »
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Would you like to see word of mouth marketing at it's finest? Then you need to check out Scott Beale's coverage of the Olympic Torch Run that happened in San Francisco on (4/9/008). Word spread like wildfire what Scott was doing, mostly because he u read more »
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One of the biggest challenges facing small businesses on the web is how to differentiate themselves from the competition. Yes, a unique domain name or site design can help. read more »
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How far behind the web is in terms of Political spending? Plenty! This is very exciting news for the Search Industry especially as recession fears settle in to our lives. read more »
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When using both on-line & off-line channels such as TV, Radio and Print, it's very important to "Bridge the Gap" (hence, the photo to the left) amongst the different channels and continue the messaging process from start of Ad/commercial to the visi read more »
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Greg compares his strategy for Fantasy Football to strategy for PPC. Interesting comparison! read more »
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Greg writes a great article about why focusing on just the ad creative is not the "Secret Sauce" to PPC success.

"However, I do tend to disagree with all of the hype coming from others in the industry who are over-emphasizing the importance of Ad read more »
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Switching from one pay per click (ppc) management firm to another should be seamless process, but that’s not always the case. Alex gives some great tips for working with you analytics data when moving from one agency to another. read more »
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In the world of quality inspecting a product by more than one person or having more than one person responsible for the same task is considered extremely wasteful.

Matt relates a pretty painful lesson learned .... hoping to help others to not rep read more »
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Alex Cohen interviews Eric Peterson, another great Web Analytics Guru in the industry and eMetrics speaker as well as an author.

For some businesses, web analytics 2.0 can include a measure of engagement, currently a hot topic in the analytics read more »
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Greg writes an interesting article highlighting points about the kids who are parents of the "Baby Boomers" and how internet marketers need to pay attention to this particular segment and what makes them tick. read more »
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Marketing in the social media arena can result in massive numbers of new links to your site, thousands of new targeted visitors, and even create a dialogue with your constituents.

Check out this nice list of 5 easy social media wins. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008