tchale

Hmmm......

After reading the initial announcement and subsequent reports I am still not sure on the impact of these changes.

Mainly, how these changes improve the transparency and granularity of Quality Score for ongoing management purposes.
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AdWords/PCC match type nitty-gritty.

-Tom Hale read more »
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When is an AdWords accounts historical Quality Score so poor that it is mortally wounded? read more »
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Experts are great at telling you what may be hot, but poor at helping you sort through where to put your precious time.

How do you triage all the new media choices coming down the pike?

-Tom Hale read more »
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What is on your checklist for the ideal AdWords/PPC agency-client relationship? read more »
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