theGypsy

The Social Times » If you avoided the grid for the weekend you probably missed out on a conversation going on yesterday about the default users recommended when you start FriendFeed. Then today a new conversation began about how FriendFeed is sucki read more »
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| Social News Watch | A Digg Analysis post on popFAIL
reveals an alarming “widening of the gap” between the top users and the middle users. In the report, an analysis was done of the last 500 stories to reach the front page of Digg, ... 31.4% of th read more »
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One James Duthie has taken a break from his World Blogging Tour to write a post at his home sweet home. Of course because he's been away he's decided to write about his adventures in guest blogging...

| Online Marketing Banter | The principle i read more »
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Greg Sterling via SEL - Privacy is dead, get used to it. In the effort to rescue display advertising from its historically dismal performance and so-called "banner blindness" behavioral targeting (BT) was born a few years ago with Tacoda. It has bot read more »
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| Search Engine People Blog | If these calculations are correct, how can a company that has spent years building its reputation, not engage in Pre-Emptive Reputation Management? There is just too much at risk! . It just takes one really bad piece, a read more »
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Ok, maybe I am being a tad cheeky today, but Matt decided to highlight the interview he did, so why not? Reading the article on USA Today he mentions;

“In a nutshell: Google ranks sites based on popularity. If authoritative sites link to you, you read more »
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Barry via Search Engine Land - Last night, during the Webmaster Help Group chat session, the question was brought up in the Q&A box. John Muller of Google was the first Googler to admit that Google may, on some occasions, take case into account on a read more »
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Lisa gives some perspective on the SEO start-up process. So, does it match yours? I know ours is a little different.

Lisa Barone - In many instances, the search engine optimization process officially starts with the site review. It's when your op read more »
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Search Engine Land - It is important to clarify that Google will still index your site if you do not have a robots.txt file. If you simply do not have the robots.txt file on your server, it does not mean Google won't index your site. As long as Goog read more »
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Steven B - Maybe it sounds stupid and pointless to share mundane details about what we’re doing at various moments throughout the day, but the truth is I do care what you’re doing right now and I hope you care about what I’m doing too. We don’t nece read more »
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I simply have to highlight Steven's post since we played Guest post trade-sies and the ROI was getting to know him.... another great post from Steven!

SNIP - How do you decide what topic to write about when guest posting for another blog? What to read more »
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Yup, I am a sucker for those kind of titles.. always handy when there is great content behind it!! Werd

| SEOpsCentre | Find the right ones and they can bring you a decent flow of targeted, relevant visitors to your site. Arm yourself with a wide read more »
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Not only is this an interesting study of pathetic spammy campaigns, but also highlights how sock puppets in need of a stage can abuse Sphinn.... tsk tsk tsk... bad little spammers! read more »
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| SEOptimise | Despite consumers barely noticing the aesthetic changes and quality updates, search engines must provide their users with useful results or they will lose them to the competition.

This means their search criteria are constantly upg read more »
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Search Marketing Gurus - The point is, you can't expect your audience to tell you where they are. You have to ask, if you don't ask, you'll never know that they are hanging out at the local McDonald's on a Saturday Night! read more »
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Ann Smarty - I admit that due to my profession my search habits are different from other non-SEM surfers. But love it or hate it Google is doing a tremendously great job at finding what you are actually looking for... I (have)listed only a few examp read more »
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Hmmmmm.... Interesting development

Barry via Search Engine Land - Why was it removed? I am not sure. But I'll ask Google and update this post when I get an answer. read more »
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| Andy Beard - Niche Marketing | For many people the most exhilarating fishing experience is to hire the best rigged boat, with experienced team, in the best fishing spots around the world - if they are going to go fishing, they are going to do it i read more »
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Bruceclay.com - SMX Advanced Keynote: If you think you have an algorithmic penalty look at what might need to be changed. But sometimes people are looking too hard for a penalty, so of course they think they've found one. There are degrees of penalt read more »
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Seems John went on a rant today... his way of “continuing to make friends in the SEO/SEM Community”

- John Andrews - Effective today I am banning any SEMPO member company and every website they promote (SEMPO client websites) from any site on any read more »
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Aaron Wall via SEO Book.com - By relying on old websites to clog up the search results Google virtually guarantees that you need to buy links to rank a new site. The only question is who is getting paid! read more »
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Eric Enge via Search Engine Land - In this article I will outline scenarios where being a stickler for detail can have a large impact on the success of your campaign. The focus of the scenarios outlined will be on pay per click (PPC) campaigns, but read more »
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TechCrunch - The future of social media, I hope, isn’t in more tools to help us spew more content. Instead, we need ideas and technology that can leverage all this available online content (including status and activity streams) to enhance real worl read more »
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Some goodies for the Green crowd...

SNIP - The niche is not as developed as you might think, with a lot of sites out there not worth using at all. But I did find three that were worth my while, using my “light bulbs” query as a test case. read more »
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Mashable - I like Plurk. Do I see Twitter users swarming over? Not really, and it’s a shame, because Plurk’s timeline is a welcome change from the standard Twitter look. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008