theGypsy

Google System - "We have changed the way we index blog posts to include the full content of the page. We've had occasional complaints about the use of the feed content, particularly the problem with partial feeds. The indexing change has improved th read more »
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TopRank - To tap in to the stream of marketing-savvy collective wisdom online, we reached out to our network with a top internet marketing tactics poll for the next 6 months. Over 400 business marketers responded, making this the most popular poll O read more »
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Search Engine Land - Many B2B marketers have difficulty justifying the value of search engine optimization (SEO) to senior level executives. Since SEO is a highly-efficient marketing channel with longer-lasting results than most mediums, establishin read more »
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My bud Samir spent many hours watching SMM related videos to come up with what are some of the must-see vids. I have started to like vids as I can listen to them while I work... guess what I'm watching today ;0) read more »
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I put together some screens, quotes from Googlers and the best part.. A video (7 minutes worth) showing the new Google personalization in action -- Check it out!! read more »
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Interesting new personalization concepts from Google...

- Bits Blog - NYTimes.com - Search engine optimizers, or SEOs, who help companies improve their search engine rankings, should not rush to start manipulating SearchWiki—at least not yet. Ms read more »
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TechCrunch - it’s fairly straightforward - advertisers who want their sites associated with specific keywords simply buy ads. Links to those sites are then added to publishers sites whenever those words pop up in content. These aren’t ghost links li read more »
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- MarketingVOX - Among other options, Twitter is considering charging companies that use it for consumer feedback purposes. Such firms include Zappos, Comcast, Starbucks, GoDaddy and Amazon. It may also begin placing ads alongside search engine resu read more »
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It's Bill.. it's a patent...it's Google... it's re-rankings and geo-targeting. You know what to do... read and absorb ;0) read more »
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TechCrunch - Microsoft’s Live.com portal will change significantly this evening. No longer will it be a simple search engine with a few other services bolted on. It’s now a social network, too, pulling in activity information and content from around read more »
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Search Engine Land - Google is getting into the SEO consulting business. Well, not quite. But, Google is now formally offering an “SEO Starter Guide” with practical advice for webmasters about improving search engine visibility and increasing traffi read more »
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Lee Odden - We continue our series of weekly SEO basics questions and answer today with a question that acknowledges the value of approaching search engine optimization holistically, but indicates a desire to keep things simple and focus on the basi read more »
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Marketing Charts - Based on qualitative interviews and a survey of more than 3,000 women with household incomes of at least $100K, the research identifies a combination of extensive social networks, past recommending behavior and personality traits read more »
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SEL - While the global economic crisis is preying on the minds of both companies and consumers, SEO is a top-performing marketing tactic that has a history of producing large dividends. It’s time to stand behind your SEO strategy so it continues to read more »
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- Left The Box - If you don’t think the Internet can make or break your reputation online, you’re sorely mistaken. In the age before social media, each consumer’s didn’t have their own soapbox. Now, that’s changed and people are able to share their read more »
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Search Engine People - So far, we’ve examined why they are so powerful in part 1 and then we looked at how to evaluate their potential power in part 2. This post will wrap-up the series by providing a short-list of the three most important pitfalls read more »
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Official Google Webmaster Central Blog: Last part in this week's series on links from the fine folks at Gooooooogle ;0) read more »
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| VisualRevenue | We finally made it! or we at least made a very decent first step towards something bigger. Today, we announce the final integration step of IndexTools into Yahoo! and the re-branding of the IndexTools product. From today on forwar read more »
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Official Google Webmaster Central Blog: Creating outbound links on your site, or "linking out", is our topic for Day 3 of Links Week. Linking out happens naturally, and for most webmasters, it's not something you have to worry about. Nonetheless, in read more »
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Part one of the series on links from the Official Google Webmaster Central Blog.

SNIP - In Day 2 of links week, we'd like to discuss the importance of link architecture and answer more advanced questions on the topic. Link architecture—the method read more »
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Official Google Webmaster Central Blog has announced a series... on the ever controversial topic of LINKS!! This should make for some interesting reading ;0) read more »
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Colleen ia Search ENgine People - We write content for our websites or blogs because we want people to read it, but appealing to readers in the information age is easier said than done. Writing should be tight, direct and interesting to your readers read more »
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Bill Slawski - Some sets of search results do include news, images, maps, and other results that go beyond just a list of web pages that may contain the keywords used in a search.

But, how interested would you be in entering the address of a web read more »
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SNIP - I’m guilty as anyone else at the above infractions of SU review courtesies; however, I have seen the error of my ways and have started to put more thought and effort into my stumbling. Why? Because SU is social. If I’m going to join into the read more »
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SNIP - Should you avoid the program because of the tracking? Well, that’s a personal decision. Google already has plenty of people who voluntarily allow themselves to be tracked in greater depth in return for getting personalized search results and read more »
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