thibaut

Avatar Posted By: thibaut 104 days ago
Topic Type: News Story (Jump to http://www.latitudegroup.com)
Category: Other Online Marketing
EBay announced yesterday that it is going to be making significant changes to its business model on September 24th. The changes which are described by Lorri Norrington, president of eBay marketplace operations in the US, as “the most fundamental ch read more »
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Avatar Posted By: thibaut 147 days ago
Topic Type: News Story (Jump to http://www.latitudegroup.com)
Category: Google AdWords
Google has changed its trademark policy in the UK 2 months ago. Latitude Brand Term Index has been monitoring the Cost Per Click (CPC) and the Click Through Rate (CTR) of Latitude’s clients’ brand terms over those 2 months. The charts are right here read more »
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Avatar Posted By: thibaut 174 days ago
Topic Type: News Story (Jump to http://afp.google.com)
Category: Google Other
"This agreement will preserve the competitive and dynamic online advertising space."

Yes... obviously... read more »
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Avatar Posted By: thibaut 176 days ago
Topic Type: News Story (Jump to http://www.e-consultancy.com)
Category: Blogging
Are all bloggers members of the press? Is this true regardless of the nature of their activities? Is press status also conveyed to employees of a blogger, even if they're not engaged in actual reporting? read more »
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Avatar Posted By: thibaut 176 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Google Other
When Google first launched Google Trends–a tool for view the popularity of search terms–it was greeted as a fun gimmick, but hardly a serious research tool.

But yesterday, Google Trends took a baby-step towards being something of value. read more »
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Avatar Posted By: thibaut 184 days ago
Topic Type: News Story (Jump to http://www.latitudegroup.com)
Category: Google Other
Providing the beta is successful, it will not be long until Google’s merchant search product is released to adwords advertisers within the financial services market. There have been recent product releases from Google that have failed to have a huge read more »
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Avatar Posted By: thibaut 184 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Google Searching
It appears Google’s Custom Search Business Edition is undergoing a metamorphosis. Just announced, the hosted site search solution will be renamed Google Site Search. Are you thinking, what I’m thinking? Will Google use Site Search to supplement its read more »
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Avatar Posted By: thibaut 184 days ago
Topic Type: News Story (Jump to http://www.guardian.co.uk)
Category: Yahoo Other
Activist shareholder Carl Icahn has been cleared to purchase another $1.5bn (£764m) of shares in web giant Yahoo after US financial regulators completed their anti-trust review early. read more »
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Avatar Posted By: thibaut 185 days ago
Topic Type: News Story (Jump to http://www.e-consultancy.com)
Category: Networking
Having shelled out $850m (160x EBITDA) for a social network that did $20 million in revenues in 2007 knowing (ostensibly) that social networks were proving harder to monetize than hoped for and were facing uncertainty due to a struggling economy, Ti read more »
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Avatar Posted By: thibaut 185 days ago
Topic Type: News Story (Jump to http://www.e-consultancy.com)
Category: Usability
Delivery charges and options are important factors in many customers' decisions to buy online. If delivery costs are too high, or flexible options are unavailable, then people may look elsewhere. Here are a few tips for retailers to make their deliv read more »
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Avatar Posted By: thibaut 188 days ago
Topic Type: News Story (Jump to http://www.latitudegroup.com)
Category: Ask.com
It must be some good stuff they’re sprinkling on the cornflakes at the All Things D conference in San Diego. How else to explain IAC chief Barry Diller’s insistence that Google is “irrelevant” to the bottom line of his company, which owns Ask.com? C read more »
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Avatar Posted By: thibaut 189 days ago
Topic Type: News Story (Jump to http://www.latitudegroup.com)
Category: Microsoft Other
Bill Gates: "Here with search, we believe that we can take it and embed it in a broader experience." He may believe that, but is it wise for Microsoft to bet on it? read more »
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Avatar Posted By: thibaut 189 days ago
Topic Type: News Story (Jump to http://social-media-optimization.com)
Category: Networking
"I came across a fascinating report on the demographics of social network users. Rapleaf ooked at user profiles and demographcs for the major social networking sites (MySpace, LinkedIn, Friendster, Plaxo, and Hi5 ) as well as for Facebook. The data read more »
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Avatar Posted By: thibaut 189 days ago
Topic Type: News Story (Jump to http://www.e-consultancy.com)
Category: Networking
The biggest problem with conversational marketing today is that brands are being led to believe that a conversation is more important than action. But, hey, the truth is that good products and services speak volumes for themselves. They don't need d read more »
1 Comment     
Avatar Posted By: thibaut 189 days ago
Topic Type: News Story (Jump to http://www.e-consultancy.com)
Category: Other Online Marketing
This post presents ten essential steps to complete a digital channel performance audit and improvement plan audit based on initial interviews with senior e-commerce managers from a range of companies including Bupa, Dell, EDF Energy, FT.com, Mercede read more »
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Avatar Posted By: thibaut 190 days ago
Topic Type: News Story (Jump to http://www.latitudegroup.com)
Category: Google Other
After reading Deborah Ficamos’ recent update on the impact of Google’s UK trademark policy change, and NMA‘s Will Cooper’s thoughts on the same, I was struck by how willing Google is to make huge changes to how things are done. This came to mind on read more »
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Avatar Posted By: thibaut 190 days ago
Topic Type: News Story (Jump to http://activemetrics.wordpress.com)
Category: Web Analytics
Interesting insights on web analytics, from Dennis Mortensen read more »
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Avatar Posted By: thibaut 190 days ago
Topic Type: News Story (Jump to http://social-media-optimization.com)
Category: Networking
Interesting report from Hitwise UK last week about rural towns in the UK have higher broadband penetration than urban areas and as a result, more rural area users are visiting social networks than urban viewers. read more »
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Avatar Posted By: thibaut 191 days ago
Topic Type: News Story (Jump to http://www.latitudegroup.com)
Category: Microsoft Other
A great insider view on the last tentative of Microsoft read more »
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Avatar Posted By: thibaut 191 days ago
Topic Type: News Story (Jump to http://www.washingtonpost.com)
Category: Other Social Media
Facebook, MySpace and other Web sites have unleashed a potent new phenomenon of social networking in cyberspace. But at the same time, a growing body of evidence is suggesting that traditional social networks play a surprisingly powerful and underre read more »
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Avatar Posted By: thibaut 191 days ago
Topic Type: News Story (Jump to http://visualrevenue.com)
Category: Web Analytics
Based on the results of ’the 5 most used Web Analytics reports’ usage study - one can conclude that there is an evolution towards less use of standard reports for the sophisticated Web Analytics user. read more »
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Avatar Posted By: thibaut 191 days ago
Topic Type: News Story (Jump to http://www.latitudegroup.com)
Category: Google AdWords
Here is a chart which monitors the fluctuations of CPC’s on trademark terms, following Google’s change on Trademark policy. The CPC’s are tracked on a basket of clients of a big search agency. And the results are...

- Partially protected trademar read more »
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Avatar Posted By: thibaut 230 days ago
Topic Type: News Story (Jump to http://www.chicagotribune.com)
Category: Google Other
Google Inc. quieted its critics Thursday as its first-quarter earnings showed stronger-than-expected revenue growth. Its stock soared 18 percent in after-hours trading. read more »
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Avatar Posted By: thibaut 240 days ago
Topic Type: News Story (Jump to http://www.e-consultancy.com)
Category: Google AdWords
Less than a week after Google made its controversial announcement regarding Adwords and the new trademark policy , a lawsuit in the US threatens to undermine its position... read more »
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Avatar Posted By: thibaut 244 days ago
Topic Type: News Story (Jump to http://www.latitudegroup.com)
Category: Google Other
Richard Gregory, COO of Latitude Group, share his point of view on this hot topic... read more »
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