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"At least three in four digital video consumers said they would find it 'reasonable' for advertising to appear in the free digital distribution of full-length TV shows and movies." read more »
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"Easy-to-use retail sites can lull consumers into false sense of security, with 79% of shoppers ‘trusting’ sites that have clear and easy payment instructions." read more »
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Innovation is the life-blood of organizations in today's fast evolving business world. Organizations that can tap into and quickly leverage the collective creativity of their employees and customer have greater potential to disrupt the status quo an read more »
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"Short email subject lines result in a higher open rate, but longer ones result in more clickthroughs." read more »
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Everyone is aware of Amazon being down for several hours over two business days, and by some estimates losing more than a million dollars an hour in sales. read more »
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"While retailers of luxury goods understand the importance of search engine optimization and offering a wide variety of products online, they fall short in building online communities." read more »
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"Consumers who search online are more likely to offer advice on the products and services they have purchased. They also are younger and more affluent than average, and more likely to be considering a high-ticket purchase." read more »
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"Worldwide spending on internet advertising will total $65.2 billion in 2008, or nearly 10% of all ad spend across all media, and grow 15-20% a year to reach $106.6 billion in 2011, or 13.6% of total ad spend." read more »
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"Consumers both want and expect online merchants to provide personalized experiences and product recommendations based on shopping behavior." read more »
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In a session called “What’s that shopper worth? Measuring the offline impact of an online visit" Ken Cassar, vice president, industry solutions analytics, Nielsen Online, offered a glimpse into the research firm’s recent finding exploring cross-chan read more »
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"Social-interaction platforms, such as top-ranked MySpace and Facebook, have grown dramatically in recent years, with one out of every four people online now visiting social-networking sites." read more »
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"The vast majority of company respondents (82%) and agency respondents (85%) expect online lead generation to be more important to their own or their clients’ organizations over the next 12 months." read more »
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"Some 44% of people who saw a product or service advertised in a newspaper in the past month researched it - and two-thirds(67%) of that group went online to find more information." read more »
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For an online retailer, it's important to have customers' trust. And no better way to do that than using customer reviews. read more »
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"Four out of five social network users have received unwanted 'friend' invitations, messages or postings over the past year." read more »
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"While the Internet can help consumers sort through product choices, it doesn’t always influence buying decisions as much as other sources of information. The influence of online research in web purchases varies by product." read more »
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"The economic slowdown has had a negative impact on many other industries but not on online advertising. As a matter of fact, internet advertising is expected to grow rapidly throughout the rest of the year, despite an expected general pullback in o read more »
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"Some 16% of the global information workforce is “Hyperconnected” - and the 36% who are “Increasingly Connected” will likely be joining them soon." read more »
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"Approximately half of all email users are suppressing images by default. And email marketers aren't using the two strongest tools to fight back i.e.- HTML text and alt tags." read more »
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"Companies that assign addresses for web sites might be giving security measures a miss when they assign names in certain domains than in others." read more »
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"Online Social Networking Sites(SNSs), although a source of significant value to its users, pose certain significant privacy and security risks too." read more »
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"People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services." read more »
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"E-mail has become the top medium for direct marketers. 72% send e-mail to customers, a 10% increase over 2007, and 50% to prospects, a 9% hike." read more »
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"58 percent of nearly 800 users of social networking sites say that very few of the ads and offers they're currently seeing on social networking sites match their specific interests and preferences, and another 29 percent say none of them do. Only 1 read more »
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Here are some trends which are considered(by the industry experts) to be important.


Cloud Computing - It will possibly drive the new internet economy. It will enable the smallest companies to compete with the largest infrastructure. read more »
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